• Twitter
  • Linkedin
  • Facebook
  • Pinterest
  • email
Sensei MarketingSensei MarketingSensei MarketingSensei Marketing
  • HOME
  • SERVICES
    • Influence Marketing
    • Web Design & Development
    • Loyalty & Rewards Programs
    • Advocacy & Community Programs
    • Pay Per Click
    • Conversion Rate Optimization
    • Content Marketing
    • Customer Analysis Report
    • Email Marketing
    • Social Media
  • BONDAI PLATFORM
  • OUR WORK
  • BLOG
  • ABOUT
  • CONTACT
NextPrevious

Case Study: Acura

March 31, 2017
4

Client: Acura

Challenge: Change perspective of luxury car buyers who may not position the Acura TLX in same category as comparable Lexus sports sedans.

Solution: Design an influence marketing campaign (#TLXExperience) – including the acquisition and management of national influencers (who drove competitive vehicles) – to generate first-hand experiences and recommendations across multiple platforms. Working with Integrated Auto Experience, influencers were flown to a race track, paired with professional race car drivers, and allowed to put the Acura TLX through its paces in various road tests, culminating in an on-course race.   Fitbits were worn by influencers to track their heartbeats while experiencing the TLX on the track, the results of which were incorporated into a variety of videos that showcased thrill of the ride.

Results: Event resulted in approximately 3,000,000 Canadian impressions over the course of the one-day event, $524,200 in earned media, and converted influencers to Acura customers.

Category:
Advocacy & Community Programs, CXM, Homepage, Influence Marketing

Related Projects:

Case Study: New York Life

View more

Case Study: New York Life

Case Study: New York Life

Case Study: New York Life
2017-04-07
echo case study

Case Study: ECHO

View more

Case Study: ECHO

Case Study: ECHO

Case Study: ECHO
2017-04-04
acura

Case Study: Acura

View more

Case Study: Acura

Case Study: Acura

Case Study: Acura
2017-03-31
axa case study

Case Study: AXA Equitable

View more

Case Study: AXA Equitable

Case Study: AXA Equitable

Case Study: AXA Equitable
2017-03-30
capital one 360 case study

Case Study: Capital One

View more

Case Study: Capital One

Case Study: Capital One

Case Study: Capital One
2017-03-29
cbeyond case study

Case Study: CBeyond

View more

Case Study: CBeyond

Case Study: CBeyond

Case Study: CBeyond
2017-03-28

Case Study: Morgan Stanley

View more

Case Study: Morgan Stanley

Case Study: Morgan Stanley

Case Study: Morgan Stanley
2017-03-28
ivac case study

Case Study: iVac

View more

Case Study: iVac

Case Study: iVac

Case Study: iVac
2017-03-02

Home
Services
BONDAI Platform
Our Work
Blog
About
Contact
100 University Avenue
Suite 500
Toronto ON
Canada
M5J 1V6
Phone: 1.416.484.1400
  • HOME
  • SERVICES
    • Influence Marketing
    • Web Design & Development
    • Loyalty & Rewards Programs
    • Advocacy & Community Programs
    • Pay Per Click
    • Conversion Rate Optimization
    • Content Marketing
    • Customer Analysis Report
    • Email Marketing
    • Social Media
  • BONDAI PLATFORM
  • OUR WORK
  • BLOG
  • ABOUT
  • CONTACT
Sensei Marketing