Client: AXA Equitable
Challenge: Sell investment and insurance products during and after the global economic crash when confidence was low and the market was not performing well.
Solution: Our strategists created a lead generation campaign that targeted both consumers (B2C) and investment brokers (B2B). Personalized email campaigns linked recipients to personalized landing pages featuring a self-directed video experience that allowed each to access investment information relevant to him or her with pre-determined triggers that connected the viewer to a broker (B2C campaign) or AXA Equitable managers (B2B campaign).
Results: The email campaign experienced an unprecedented 67% click through rate. The animated online experience drove a 48% “request rate” (information or meetings requested).