Client: Capital One
Challenge: Increase customer use of Capital One’s online banking tools to: a) drive deeper engagement b) increase customer satisfaction with online banking c) increase advocacy and referrals
Solution: Apply a gamification strategy to existing online banking graphical user interface that identified user profiles and patterns and pro-actively displayed calls-to-action that encouraged and rewarded desired behavior while improving the customer’s satisfaction with the online tools.
Tactics included progress bars and status updates to cross-promote supporting banking products, badges and recognition for completing desired tasks, and rewards for referrals and recommendations.
SOLUTIONS
CONTACT
Sensei Marketing Inc.
30 Wellington St. West
Suite 500
Toronto ON
Canada M5L 1E2
416-484-1400