Client: MV-1 Canada
Challenge: Introduce a new car company to Canada – specifically, a type of car, fully accessible, direct from factory.
Solution: Sensei developed the overall strategy, web and database development, hosting and management of a complete marketing program to support sales, dealers and awareness
The program included Websites for MV-1 Canada and each of its’ dealers, brochures, public relations, a government relations strategy, event materials and trade show booth, back office support and an integrated lead management system to capture, track and support sales leads all the way through to vehicle registration. The strategy was created after a thorough study of the marketplace, the client’s needs and expectations from an accessible vehicle, as well as the operational and regulatory challenges within MV-1 Canada and its industry.
Results: MV-1 Canada is the recognized leader in accessibility in Canada. Vehicle sales began in 2012 and continue with through the recently introduced 2016 model. Market awareness of the MV-1 has increased dramatically, as well as awareness of the safety and reliability differences between factory built and modified vehicles. The website mv1canada.com captures an average of 50 qualified sales leads per month.