Sensei Marketing Inc. is proud to announce that it has acquired Op Ed Marketing, a niche marketing firm specializing in lead acquisition strategies, including search engine marketing, website conversion optimization, and content marketing.

Robert Clarke, Op Ed Marketing’s principal, will join the Sensei Marketing team in the role of Chief Marketing Officer, joining current executives Don Whitbeck and Sam Fiorella. Robert earned a Masters of Arts degree from the University of Waterloo after graduating with BA from the Sir Wilfred Laurier University. His education and business experience as a Google Certified Partner, managing millions of dollars in digital ad budgets and customized conversion campaign for clients, will be a significant advantage to Sensei’s growing client base.

Sam Fiorella retains his role as Chief Strategy Officer and continues to manage customer affinity programs and communities, influence marketing, and on-going development of Sensei technologies.

Don Whitbeck retains his role as Chief Executive Officer responsible for corporate partnerships and our consulting practice, with a focus on business process analysis and management.

In general, Sensei Marketing continues to grow its unique service offering in the marketplace, and this acquisition is the latest step in a pre-designed roadmap towards becoming the premier boutique customer experience agency in North America.

Bending the Customer Lifecycle

From its inception, Sensei Marketing Inc. has focused on one thing: Building stronger businesses by improving their customer experiences across the lifecycle, from awareness to conversion, and from purchase to advocacy.

Both Sensei’s proprietary technology and its customer experience consultancy are designed to drive more convertible and valuable leads through improved customer experiences, stronger customer advocacy, and innovative lead generation campaigns.

Clients who have taken advantage of Sensei’s proprietary affinity marketing platform, influence marketing strategies, and customer acquisition programs include Morgan Stanley, ECHO USA, T.E. Wealth, Lifewire, New York Life, Canadian Professional Sales Association, Acura, Dayton Transit, and Ringling College of Art & Design, to name a few.

Welcome To All Our New Clients

Sensei Marketing welcomes Robert to our growing team and extends a special welcome to all his former firm’s clients. Together with Robert, we’re excited to continue growing your businesses’ success and having some fun along the way!

And to those looking to hire an experienced team that goes beyond branding exercise to drive sales through proven influence marketing strategies, customer development programs, and highly convertible lead generation tactics, we’re anxious to meet you. Reach out to us today!