Sensei Marketing announces a pivot in its business practice to better align with customer and market demand, introduces Customer Insight Analysis (CIA) Platform
Sensei Marketing, an established marketing technology and consulting firm based in Toronto and New York City, has been providing sales and marketing consulting, campaign strategy, and development/hosting services to an impressive list of businesses and partner agencies across North America. Over the last 24 months, the firm has enjoyed a steady increase in client activity; past clients have returned and new clients have joined our progressive roster. Click here to see a sampling of Sensei’s clients.
Due in part to the changing needs of existing and new clients, and in response to new demands from the marketplace, Sensei has undergone a shift in its focus and product offering to better serve current and future clients as well as its partner agencies.
What Isn’t Changing: Sensei Marketing will remain a marketing technology and consulting firm. Its website will continue to be focused on sharing relevant news, opinion, and case studies about customer acquisition and customer development strategies. The site will also continue to challenge readers to debate standard practices and “sacred cows” in the industry.
What’s Changing: Sensei’s team and services, through its new Customer Insight Analysis (CIA) offering, will focus on measuring, benchmarking, and improving the health of our clients’ customer relationships.
Sensei’s methodology has always referenced the Yin/Yang of customer relationships: The interdependence of customer acquisition and customer development strategies that build and maintain successful businesses. However, we’ve now established a formal methodology and supporting software platform to identify customer touch points across the customer life cycle, and detect opportunities and/or threats that may affect the positive flow of that cycle.
Bending the Customer Life Cycle: The Evolution of Sensei Marketing
The traditional sales cycle drives a customer along a linear path from lead generation through awareness, questioning, qualifying, and objection handling to close. Often, when the order is received, the sale is considered “closed.” There is no perceived link between satisfied customers and new customer acquisition.
Traditional Sales Cycle
In the age of social marketing, Internet and always-on information, Sensei believes the linear sales cycle has been supplanted by circular customer lifecycle, where customers move from awareness, through nurturing , through conversion from prospect to customer, turning into brand advocates and influencing others into awareness, where the process starts all over again.
What does this mean for your business? Increasingly, customers discover you and make key decisions about your business before they even communicate with you. Prospective customers research you by the ratings, comments and experiences from your current and past customers. For future customers the experiences of your existing customers set expectations for the entire buying experience.
As a result, the customer experience and customer acquisition are intertwined. It’s the Yin/Yang of customer development/lead generation; each feeds the other, and each needs the other.
Driving sales requires a well-organized sales funnel that creates, nurtures, and converts the best customers. However, to build true business value, you must support the growth of prospects into customers and customers into advocates.
Using our proprietary Customer Insight Analysis (CIA) platform, Sensei pinpoints the bottlenecks in smoothly transitioning customers from one stage to the next, while identifying high risk, high value, and/or “profit-killer” customer segments. We then work with your internal teams to develop your customers into advocates, which, in turn, generate more qualified and high-value leads.
Our New Logo
To support this shift in focus, a new logo was designed to highlight this focused service offering and unique differentiator in the marketplace.
The Yin/Yang of customer acquisition and customer development, merged with the customer life cycle marketing and management is Sensei Marketing.