We love learning, who doesn’t?

So in addition to giving you reviews on tools for small businesses, we thought we’d share reviews of useful marketing books we’ve read.

Please note: all books we review we’ve read in either hardback or paperback:  no Nooks, no Kindles, no Kobos.  That’s right, we’re kinda old school like that 🙂

So, without further ado, Op Ed Marketing’s very first book review that we hope will help you and your small business…

The Book…

Convert! Designing Web Sites to Increase Traffic and Conversions

The Author…

Ben Hunt, a UK web designer with a refreshing “straight to the point” attitude.

Why we Recommend it…

Is there such a thing as a “one size fits all” automobile? No. Is there such a thing as a “one size fits all” computer? No. So why do we think all websites should be?

That’s what Ben does so well: to teach us that there’s no such thing as a “one size fits all website” anymore. A website is a living thing that needs to be customized, optimized, and simplified for the different audiences it aims to attract.

I’ve rarely read a marketing book with so many “a-ha” moments that made me want to take immediate action with my own work, every single page contains usable, actionable insight. So much so, in fact, that I recently signed up for Ben’s Web Design Course, and I’m loving that too.

How it Can Help Your Small Business…

Your website is the window into your business, do you know what your visitors are seeing?

Ben will help you understand what a website is really about: not design, not text, not aesthetics, but a way to communicate and “convert” customers.

After reading this book you’ll know a lot more about how to convert visitors into prospects, prospects into leads, and leads into customers.

Now go forth, and Convert!