Here at Sensei Marketing we get the opportunity to work with a lot of great tools, apps, programs, gadgets and more.

As a lot of you are too busy, well, running your business, to keep up to date with all the latest “big shiny objects”, we figured we’d start blogging about them to help you pick and choose the right tools to help boost your business.

So, without further ado, our very first “Small Business Tool Review”:

Small Business Tool: PitchEngine

What is it?

PitchEngine is a Saas-based tool for social media press releases.  According to their site, in the era of multimedia rich websites, text just isn’t enough. Word docs can only do so much and email attachments are pretty clunky.

Today, you need quick, engaging content and PitchEngine makes it easy to create. Your sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for the modern communicator.

How will it help my small business?

The old way for companies to communicate was to write a standard (read: boring) press release, throw it out on a newswire, and hope the story gets picked up. Yawn.

But PitchEngine is a small business tool (that big businesses use too) that changes the game.

Whether you’re announcing a new product or service, have a fun promotion, have created a cool video, or just have some noteworthy news, PitchEngine allows you to create fun, engaging social media press releases.

You can include pictures, videos, thumbnails related links, tags, and everything is shareable on Facebook, Twitter, and more.  Check out this example of a faux fur boot cover company who had their product included in the Golden Globe VIP Gift Bags.

Any social media press releases you publish will not only help bring awareness to your small business, it will also help create juicy inbound links to your website, which is great for Search Engine Optimization (SEO) and increasing overall traffic!

How much does it cost?

The best part is that PitchEngine is a small business tool that’s priced for affordability.  You can actually create unlimited social media press releases for free, but they will not be published on PitchEngine.com.

The paid plan starts at $19/month and if you want analytics (e.g. how many views/shares of your posts), that will cost you $39/month.

If I’m interested, what’s next?

Go to www.pitchengine.com and set up an account, and write your first post!  Need help, have questions, want us to do it for you?