In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review the user testing tool called YouEye.

What is YouEye?

YouEye is a clever name.  It refers to UI, or User Interface, as well as “Your Eye”, which is what is needed for user testing.  And that’s exactly what YouEye is all about: user testing.   You can invite and hire testers to conduct user testing of your website, and review recordings of each tester’s screen, webcam, and microphone for instant feedback.

Here’s a sample of a typical user test:

What can it do for my Small Business?

You just launched your new website.  It’s beautiful, it’s got a cool blog, and it’s even got some sweet social share widgets.  Your website is finally done, right?

Wrong.

Unless you are actively seeking feedback from regular users, you have no idea if your website is working well, if at all.

That is worth repeating: unless you are actively seeking feedback from regular users, you have no idea if your website is working well, if at all.

Not getting enough people calling your business from your website?  Maybe your phone number isn’t prominent enough on your homepage.

Not getting enough people completing your lead gen form? Maybe it has too many fields.

Getting too many people bouncing from your website? Maybe it’s too cluttered, maybe it’s not clear what they can do, maybe it’s not clear where they need to go, maybe…well you get the idea.

The only way you’ll find out why your site isn’t doing exactly what you want it to do is by user testing.

With YouEye, you get real videos of real people looking at your website and giving you instant feedback.  With useful insight, you can update call to action that doesn’t seem to be working, improve navigation that’s confusing, or simply change a colour that isn’t working.

Your website is the window into your business.; YouEye and user testing will help  provide a clean, crisp view to welcome new customers.

How Much Does it Cost?

YouEye is a small business tool that is very, very affordable.  In fact, you can sign up for a free account which lets you invite 10 people to take a user test of your site every month, and to hire a tester only costs $19.  And for $49/month you can invite 50 people to take a test, and to hire a tester only costs $9.

As far as small business tools go, YouEye is definitely worth a look.