It makes sense, as these social media sites attempt to maximize monetization and take advantage of their massive usership.
But adding “buy” buttons isn’t exactly groundbreaking.
It’s more or less an affiliate play.
And just like old-school affiliate marketing, I think you’re going to start to see “buy” buttons everywhere.
Buy buttons in blogs, posts, RSS feeds, native ads, texts, any type of email and any type of social media.
But “buy” buttons are only the beginning.
The entire shopping experience is undergoing a radical transformation, mostly due to mobile.
According to Goldman Sachs, consumer spending on mobile commerce will grow to $626 billion by 2018.
But it’s not just about buying stuff from phone, it’s about the new ways you can shop from your phone.
Take, for example, Toronto startup Slyce.
With its visual search technology, nearly everything (and even everyone) becomes a “buy” button.
People will be able to shop not only from a storefront or online store, but literally from anywhere in the physical world…
And not only will people be able to shop from their phones, but with e-wallets and e-payments they’ll be able to pay for purchases from their phones as well.
So when you start seeing “buy” buttons popping up everywhere, remember whether good or bad, it’s just the beginning.