Summary: Social media has created a unique opportunity to crowdsource your business’s sales and marketing by leveraging an army of online advocates and influencers. But with so much digital noise, conflicting influencer measurement tools, and increasing pressure to measure results, how can you identify which individuals, blogs, and social networks are most impactful? Using real case studies, this presentation will help you understand what true influence marketing is today, why it’s important, and how to leverage this marketing strategy for your B2C or B2B business.

Available: Keynote, Presentation, 3-hour Workshop

Summary: Ever wonder why CMOs rarely get promoted to CEO? Boards of Directors are demanding more accountability from marketing executives and departments, but how can branding, relationship building, and earned media be measured against bottom-line results? What’s the ROI of marketing?  This session explores a proven method of KPI-mapping that connects customer touch-points in marketing to customer life time value and bottom-line results.

Available: Keynote, Presentation, 3-hour or 6-hour Workshop

Summary: Are employees wasting time while engaging in social networks or driving business value? Has productivity grown or decreased as a result of your firm’s social media engagement? This series uncovers the cultural and organizational changes that must occur in businesses before they can truly benefit from engaging customers in social media. We’ll cover HR, customer service, sales & marketing, and operational integration in this informative presentation.

Available: Keynote, Presentation, 3-hour Workshop

Summary: How much of an investment has your business made in acquiring new customers? How about developing the value of your existing customers? If you know, do you understand how they affect each other and how that impacts customer life time value? This presentation explores the relationship between these two spheres and how to properly integrate the two in order to decrease sales & marketing costs, drive up qualified leads, and increase conversions.

Available: Keynote, Presentation, 3-hour or 6-hour Workshop