Yes, you read the headline right. Before you think I’m crazy, consider this, the cost per click, cost per lead (@ 5% conversion rate), and cost per customer (@ 20% conversion rate) using 10 popular B2B Google AdWords keywords: Yes, companies in competitive industries such as those above are paying hundreds and often thousands of dollarsRead more
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SaaS is simply the best type of business for digital marketing. This is because: SaaS users are often businesses and/or professionals with budgets Research on SaaS products is primarily done online Users can usually test SaaS products with free-trials and downloads before they purchase Many if not most SaaS products can be easily purchased online (evenRead more
Business Development, Conversion Optimisation, Conversion Rate Optimization, Digital Marketing, Lead Generation, SEARCH ENGINE OPTIMIZATION, Website Design, Website Optimization | Comments are Closed | 8 March, 2016 | 0
NOTE: This blog was published originally on my old website, which no longer exists. I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the 11th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more