After taking a short break from blogging/writing over the past several months I have spent the last week trying to come up to speed on current topics/trends/issues that my audience cares about. Recently I have been hearing a lot about “’social currency” and that “trust is THE currency” of the day. But why trust? IRead more
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I recently attended a MarketingProfs B2B conference in Boston where the majority of queries I received from business executives was “how do I start a social media program for my business”? Each corporate exec I spoke with had expressed the desire to wrestle back control of the “public engagement” that their business’ departments had begunRead more
Many B2B corporations I work with have begun to understand the benefits of augmenting their traditional, offline relationship-building efforts with online engagement. However, for most the measurement debate lingers and seems to be overshadowing some common sense networking. This fact was emphasised at a B2B conference I participated in recently where the attendees seemed toRead more