*This post is the 2nd in a series that discusses risk mitigation in corporate social media engagement. With more employee-created PR nightmares making the news, C-Suite executives are raising concerns over their social media policies, or lack thereof. This has only fuelled the debate over whether policies that dictate how people communicate should even exist.Read more
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Customer Acquisition, Social Media, Social Risk Management | Comments are Closed | 22 July, 2011 | 0
Do you ever feel like you’ve been screwed when you order a meal? The menu tantalized you with images and words that described a wonderful, sent-from-heaven meal and then when it arrives, you say “What the hell?!” This is how I have felt numerous times attending conferences, unconferences and events that espouse “advanced theory onRead more
After taking a short break from blogging/writing over the past several months I have spent the last week trying to come up to speed on current topics/trends/issues that my audience cares about. Recently I have been hearing a lot about “’social currency” and that “trust is THE currency” of the day. But why trust? IRead more