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When it comes to defining how your business is perceived, customer experience plays a crucial role. Not only does it determine how loyal your existing customers are, but it also determines the brand perception of your business for new customers and/or clients. A perfect example of this was when my wife and I moved intoRead more

When Dolce and Gabbana released a racist Chinese ad, it was just the latest in a long line of marketing gone wrong when it comes to the fashion world. From LuluLemon saying their customers were too big for their products, to Topman describing their customers as football hooligans and criminals, it seems the fashion worldRead more

“Effect” or “epic” fails? Does it make you think which word is apt? Or could it be a typo? But no fail, that title got you. While this article will talk about the effects of customer experience fails, it will also give examples of epic fails. So there, it’s either. That’s how a typo error,Read more