With more businesses embracing social media technologies and social networking, it’s inevitable that the question of ownership – and accountability – has become a more frequent topic at the boardroom table. Sales and marketing may have led most businesses into this digital space, but today, public relations, customer service, human resources, and even operations areRead more
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Almost three years ago, about the time I joined the management team at Sensei Inc., I founded a weekly online debate called #bizforum, which debated trending business topics on Twitter. Inspired by other popular Twitter chats, I used this forum to challenge both myself and our audience to dig deeper, to discuss business paradigms beyondRead more
Ryan Holmes, the CEO of HootSuite asked the question: “Is social media killing the Web?” recently and presented a valid argument to support a positive answer. However, the answer is debatable. Has social media killed the Internet or has social media just forced the Internet to evolve (and us along with it)? “The InternetRead more
According to the latest information shared by ComScore, consumer consumption of media content is fragmenting across digital platforms at an accelerating rate. For example, originally-scripted TV content can now be viewed on the Internet using a PC or Mac — and increasingly via mobile and portable devices; TV ads are being delivered online; and sportsRead more
In his book, The Halo Effect, author Phil Rosenzweig asserts that business strategists derive universal truths by synergizing a collection of facts, data, and scenarios, regardless of how related or unrelated they may be. In particular he targets those who establish business trends through their work in business books, magazines, and newspapers, arguing that theirRead more
The editors at Big Think posted an article titled “Is the Internet Destroying the Middle Class?” that introduced an upcoming presentation by author Jaron Lanier at Techweek Chicago on June 29, 2013. Mr. Lanier’s premise is that technology companies are taking over the North American economy, yet employ fewer people than the technology companies ofRead more
On Wednesday, May 22nd, 2013 Twitter’s #bizforum debate turns 100 – 100 weeks old that is. I founded the #bizforum Twitter debate 100 weeks ago in response to both the growing popularity of Twitter chats but also my personal frustration at the levity or thinness of many of them. Many Twitter chats encouraged featured guestsRead more
Customer loyalty programs first launched with great marketing hype surrounding their intention to thank and reward the business’ most loyal customers. Truth be told, they were conceived as part of a customer acquisition strategy and designed to be a differentiator that pulled customers away from competitors or to encourage repeat purchases. These programs have expandedRead more
Unless you’ve been living under a rock, you’ve experienced, seen or at least heard of the many boycotts being waged against corporate brands. Currently, we’re in the throes of a campaign against Chick-fil-A, an Atlanta-based fast food restaurant for comments made by owner Dan T. Cathy that supported the “biblical definition of the family unit”…essentiallyRead more
Reed Holden wrote an interesting piece for Harvard Business Review Blogs in which he reports that corporate buyers are playing a “high-stakes poker game” with their suppliers – and are winning. He suggests that corporations are changing their patterns from being “relationship buyers” to “economic buyers”. Relationship Buyers focus on procuring products, services and savvyRead more