Blog

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates onRead more

In recent months, I’ve been approached by numerous people asking why Sensei’s corporate website is predominately a blog site rather than more artistic presentation of the technology and creative we supply our clients. “Our goal is not to promote ourselves but our thinking; our website is not a sales tool but an educational one,” IRead more

This post has been a long time coming; not because the theme or the content required a lot of time to prepare but because it’s based on questions that my clients have been asking me for years about corporate blogging. Secondly, there are so many articles written about blogs and blogging that I felt thereRead more

Last week’s exchange on the place corporate blogs have within the modern marketing mix inevitably featured the oft-used buzzword: “humanize,” as in “a blog is an excellent opportunity to humanize your brand.”   The term represents the concept of making a business more relatable to its customers, moving beyond marketing-speak, product brochures and spec sheets toRead more

Last week I posted an article asking if corporate blogs had become sacred cows. I questioned the logic of a corporate blog remaining the center of a social communication hub when readership is down, competition for attention is increasing and our audience’s preference is evolving towards shorter, more visual content. Why are marketers so unwillingRead more

“Sacred Cow” is an idiom referencing the eminent place cows have in Hinduism.  Figuratively speaking, a sacred cow is something which is immune from question or criticism.  After challenging the #bizforum community on Twitter last night with the question: “Are corporate blogs still relevant?”,  I’m beginning to think that corporate blogs have become sacred cows.Read more

59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue.  You should use email to get traffic to your site, and keep yourRead more

Just like that tree that falls in the forest, if nobody’s reading your content does it still exist? It’s true.  Great content will always find it’s own audience.  But finding it faster is better. Once you’ve written that great blog, article, white paper, or press release, there’s a lot you can do to get moreRead more

The most important, overlooked, and easiest way to get more traffic to your blog is by improving your HEADLINES! John Caples, a legendary Ad Man, made a career on writing and testing direct mail headlines. He found that when split testing two different ads that had identical content, response rates for one headline over anotherRead more

A trend is forming in our collective online engagement: less is more. Some maintain that Twitter’s ever-growing popularity is championing this phenomenon: build it and people will speak in headlines. On the other side of the spectrum, you have those who argue that micro-blogging sites have formed in response to our jam-packed lives and theRead more