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Home Search results for "brand influencers"

How to Identify and Use Brand Influencers Effectively

By Danny Brown | Customer Acquisition, Customer Development, influence marketing, Influence Marketing Technologies | 0 comment | 10 March, 2020 | 2

The search for brand influencers, and how to identify them, has seen numerous pieces of technology come and go over the years. Some, good – others, not so much. As the sophistication of the technology has grown, so has the methodology of identifying brand influencers. Or has it? Despite numerous pieces of content, talks, caseRead more

types of influencers

6 Types of Influencers (Mega, Macro, Micro, Advocates, Referrers, Loyalists)

By Danny Brown | influence marketing, Influence Marketing Methodologies, Social Media | 1 comment | 26 June, 2019 | 6

In the world of influence marketing, we can break the types of influencers into six categories – Mega, Macro, Micro, Advocates, Referrers, and Loyalists. While these titles may seem like buzzwords, they’re actually important and effective breakdowns of the different types of influencers, especially when it comes to their audience. Without segmentation like this, anyRead more

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