When it comes to influence marketing, there are several tactics and metrics you can implement/measure to ensure your campaign’s success. These can range from simple (reach, impressions, blogger outreach, etc.) to more defined and advanced (leads, brand lift, niche communities, etc.). However, as important as these are, you’ll struggle to implement any of them withoutRead more
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When it comes to loyalty and/or affinity programs, many businesses and brands are still missing the mark. Too many go for short-term thinking, and offer discount after discount to get customers into their stores, and this can hurt them in the long term. With new programs from Canadian coffee chain Tim Hortons, updated programs fromRead more
With Disney’s streaming service about to launch, and other platforms either already in the streaming game or about to enter it, how much of a threat is this to Netflix, and what does it means for users of online streaming services? Will the likes of the video game crash of the 80’s, and the musicRead more
With the release of the Edelman 2018 Trust Barometer, it’s clear to see a trend of dark social being utilized by social media users. With people’s trust in social media dropping to only 41% globally, perhaps the increase in dark social should come as no surprise. With 2018 being a bad year all round for socialRead more