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Ep 22 thumbnail

Marketing on Tap Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing

By Danny Brown | Marketing on Tap Podcast | 0 comment | 14 December, 2018 | 0

When Lululemon announced they had launched a loyalty program, they became the latest brand to shift focus from their core business to take a new direction. As the likes of Staples and Apple have shown, this services-over-product approach can be key to moving forward and adapting to the new behaviours of today’s consumers. In thisRead more

Marketing on Tap Episode 20: Ice Cream, Startup Disruptors, & Big Corporations Becoming Nimble

By Danny Brown | Marketing on Tap Podcast | 0 comment | 30 November, 2018 | 0

When it comes to disrupting an industry with innovative products and marketing, the ice cream industry may not be high up on your list of usual suspects. Yet that’s exactly what’s happened as giants like Häagen-Dazs found out when small, agile newcomers started eating into their profits with lifestyle-themed ice cream. In this week’s episodeRead more

Marketing on Tap Ep 17

Marketing on Tap Episode 17: Uber Eats, Free COD, and Holding Your Pee

By Danny Brown | Marketing on Tap Podcast | 0 comment | 9 November, 2018 | 0

Recently in the UK, fish and chip shop chain Harry Ramsden’s partnered with Uber Eats to run a promotion around the new Call of Duty: Black Ops video game. Customers who bought a fish and chips meal from one of three participating outlets would receive a free copy of the game. With Call of Duty:Read more

Marketing on Tap Ep 14

Marketing on Tap Episode 14: Airlines from Hell, Customer Experience, and Employee Influencers

By Danny Brown | Marketing on Tap Podcast | 0 comment | 12 October, 2018 | 0

Week after week, it seems we’re bombarded with poor customer experience examples when it comes to airline companies. From dragging passengers off planes to charging to change the flight of a family whose 3 year old son’s appendix burst, the horror stories are endless. But do these stories make any difference? With flights cheaper thanRead more

MoT episode 13

Marketing on Tap Episode 13: Girl Beer, Body Shaming Tees, and Other Marketing Fails

By Danny Brown | Marketing on Tap Podcast | 0 comment | 5 October, 2018 | 0

When brands want to stand apart from the competition, they often turn to edgy advertising to push the boundaries. This can work well, and the benefits can outweigh the risks. But when the message behind the campaign is shared without context, no amount of marketing or brand explanations can overcome the negativity. In this week’sRead more

Marketing on Tap Ep 11

Marketing on Tap Episode 11: Tim Hortons, BlackBerry, or Why National Brands Fail

By Danny Brown | Marketing on Tap Podcast | 0 comment | 21 September, 2018 | 0

Long viewed as one of the most-loved stalwarts of the Canadian marketplace, coffee chain Tim Hortons has had a startling fall from grace when it comes to the trust they enjoy from consumers. Almost mirroring the fall that smartphone maker BlackBerry experienced, even the brand loyalty that Tim Hortons almost exclusively enjoyed couldn’t stop theRead more

Marketing on Tap episode 10

Marketing on Tap Episode 10: Lazy Marketing, Audience Awareness, and Stale Brand Messaging

By Danny Brown | Marketing on Tap Podcast | 0 comment | 14 September, 2018 | 1

We’ve all seen them, and probably have a few favourites – evergreen marketing campaigns that seem to last across generations. But do they? Or do they eventually run out of steam? What happens when a message that once stood as the poster child for great marketing suddenly becomes stale and out of date? Or, evenRead more

Marketing on Tap episode 8

Marketing on Tap Episode 8: Calvin Klein, The Kardashians, and Marketing Fails

By Danny Brown | Marketing on Tap Podcast | 0 comment | 31 August, 2018 | 2

When you’re a huge brand like Calvin Klein, you pretty much have your fingers on the pulse of your fans/customers. After all, you don’t get to be an international success story by employing bad marketing ideas. However, a recent marketing campaign from Calvin Klein showed that even the biggest brands still get it wrong. WhenRead more

Ep7: Buck a Beer

Marketing on Tap Episode 7: Buck a Beer, Craft Beer Value, and Truth in Marketing

By Danny Brown | Marketing on Tap Podcast | 0 comment | 24 August, 2018 | 0

Sounds great, right? Pay just a buck a beer? After all, who wouldn’t want to enjoy a beer for less than it takes to buy a coffee? Well, that’s exactly what Ontario beer drinkers have been promised by the new Premier, Doug Ford, following a campaign promise he ran on. But is the offer asRead more

Marketing on Tap Episode 6: Influencer Overkill, Brand Fatigue, and Social Influence Backlash

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 17 August, 2018 | 0

In episode six of the Marketing on Tap podcast, we ask the question – have social media influencers worn out their welcome? With recent examples of luxury resorts throwing up their arms in frustration at would-be social influencers asking for free stays worth thousands of dollars, to a “retired influencer”, Josh Ostrovsky, telling wannabe influencersRead more

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