Take a look at any conversation between marketers online, and you’ll probably see the topic of owned social media communities at the forefront. The reason for this is simple – as social media enters its teenage years, it’s becoming a bit of a handful, just like its human counterparts. From the Facebook/Cambridge Analytica data scandalRead more
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In a stunning about turn, Mark Zuckerberg published a privacy manifesto that essentially changes Facebook as we know it. By moving to end-to-end encrypted messaging, the public newsfeed that everyone has been using for the last 10+ years has basically been side-stepped. While Zuckerberg states that “public Facebook” will continue in some form, he sees private,Read more