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Can You Use PPC for Content Marketing?

By Robert Clarke | Content Marketing, Paid Search, Pay Per Click, PPC, Retargeting | Comments are Closed | 22 June, 2015 | 0

I was asked by a Twitter friend this morning if there’s a way to use Pay Per Click (PPC aka SEM Google AdWords) to help promote your content. And my answer to her was a resounding yes. Especially because we all know we have to create great content, but often overlook the marketing of theRead more

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