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Home Search results for "Content Strategy" (Page 2)

The Seven Rs of Modern Day Communications

By Sam Fiorella | Social Enterprise | Comments are Closed | 1 May, 2012 | 0

Each year sees a new trend in the evolution of business communications. Over the past years people have called out Unified Communications, Cloud Computing and more recently Mobility and SIP-Enabled Infrastructure. Most predictions focus on the evolution of the technology rather than the cultural changes that impact how we communicate within our organizations and beyond.Read more

Content Pandemics and the Impetus for Enterprise Content Curation

By Sam Fiorella | Content Marketing, Sensei Perspective | Comments are Closed | 7 March, 2012 | 0

The age of ferocious mediocrity is upon us. Like a virus slowly evolving and afflicting greater and greater portions of the population; mediocre content has been infecting every medium it touches. Not only has it overwhelmed and made scarce good content but it has reshaped our perception of what good content is. It is, inRead more

The Tides of Change: Capturing Customer Attention No Longer Enough

By Sam Fiorella | Customer Acquisition | Comments are Closed | 12 January, 2012 | 0

Another battle has begun in the war for our customer’s attention and by extension, our marketing dollars. This war is being fought on many fronts by many content producers and media channels, all of whom are vying for the attention that our Brand’s audiences are giving to television and cable programming. During last night’s #bizforumRead more

An Open Letter to Media Publishers (and other Business Leaders)

By Sam Fiorella | Sensei Perspective | Comments are Closed | 29 October, 2011 | 0

Dear Publishers (and business leaders), Your business is dying. You know it. Your readers know it. So what are you doing about it? The belief that the Internet was the death knell of print – and maybe even cable news – was a bit of an exaggeration although your revenue statements clearly show it’s hadRead more

The Business Value of Proficient Tweeting

By Sam Fiorella | Social Enterprise | Comments are Closed | 20 October, 2011 | 0

I was recently categorized as a “social chatterbox” by a colleague, referencing my frequency of tweets and engagement with followers on Twitter. …I’ll give you all a few moments to nod your head in agreement… I’ll admit that for a split-second my reaction was to be insulted but that quickly passed since I’m not hungRead more

Social SEO – Layers in the Enterprise, Layers in the Mind

By Sam Fiorella | SEARCH ENGINE OPTIMIZATION, Social Enterprise | Comments are Closed | 6 August, 2011 | 0

There seems to be a lot of hullabaloo about a new concept called “Social SEO” these days.  While much smarter people than I wrangle with the delicate details of what it is and how it works, I would like to put forward a theory on how these two elements should be integrated and applied asRead more

Good Cop/Bad Cop Social Media Policy

By Sam Fiorella | Social Enterprise, Social Media, Social Risk Management | Comments are Closed | 4 August, 2011 | 0

*This post is the 2nd in a series that discusses risk mitigation in corporate social media engagement. With more employee-created PR nightmares making the news, C-Suite executives are raising concerns over their social media policies, or lack thereof. This has only fuelled the debate over whether policies that dictate how people communicate should even exist.Read more

Public Displays of Affection Once Again Important for Brands?

By Sam Fiorella | Sensei Perspective | Comments are Closed | 1 August, 2011 | 2

The recent explosion of Google+ onto the social scene has once again raised the question of public brand affiliation as demonstrated through “Likes”, Google+1, Diggs, etc. Throughout the past year, debates have raged on the real (if any) value of Facebook “Likes” towards the bottom line of a business given that the majority of FacebookRead more

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