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website conversion book "making websites win"

“Making Websites Win” – Conversion Optimization Checklist

By Anna Lysova | Content Marketing, Conversion Rate Optimization, Digital Marketing, Website Design, Website Optimization | Comments are Closed | 5 February, 2019 | 2

“Most websites lose. Almost all of them.” Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.”  That’s the intriguing intro of “Making WebsitesRead more

why invest in website conversion optimization

Why Your Conversion Rate Optimization (CRO) Budget Should Be Bigger than Your Social Media Budget (By Far)

By Robert Clarke | Business Development, Conversion Rate Optimization, Convert, Lead Generation | Comments are Closed | 4 October, 2016 | 0

Let’s start with some numbers: $92 billion: the amount of money Google made from AdWords in 2015 (Google) $65 billion: the amount of money businesses will spend on SEO in 2016 (eMarketer) $23.7 billion: the amount of money companies spent on social advertising in 2015 (eMarketer) $XX billion: the untold amount of money companies spend onRead more

10 Web Design Tips for Generating More Leads

10 Web Design Tips for Generating More Leads

By Robert Clarke | Conversion Optimisation, Conversion Rate Optimization, Convert, Website Design, Website Optimization | 1 comment | 3 April, 2013 | 0

For business, a website has two main purposes: 1. To ATTRACT visitors 2. To CONVERT visitors into customers Do this with: Intelligent usability Smart, simple navigation Persuasive headlines and copywriting Pages that speak to each user at different stage of buying cycle Setting up conversion points and measuring success. A site should look good, butRead more

CRO tips

What is Conversion Rate Optimization and How Can it Help My Business?

By Robert Clarke | Business Development, Conversion Optimisation, Convert, Lead Generation, Website Design | Comments are Closed | 22 January, 2013 | 0

We say it all the time.  Your website has two purposes, and two purposes only: To ATTRACT visitors To CONVERT visitors into followers, leads, and/or customers If you’re like most businesses, you probably focus a lot on the first one (via PPC, SEO, Email, Social Media, Blogging, etc.), and very little on the second. ButRead more

inbound marketing tips

Inbound Marketing: The Five Pillars to More Profits

By Robert Clarke | Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Copywriting, Email Marketing, Lead Generation, Search Engine Optimization, Social Media | Comments are Closed | 15 January, 2013 | 0

Remember the episode of Seinfeld where George decides to do “the opposite”? George: “No, no, no, wait a minute, I always have tuna on toast. Nothing’s ever worked out for me with tuna on toast. I want the complete opposite of on toast. Chicken salad, on rye, untoasted … and a cup of tea.” Well,Read more

Show me what you’ve got in five seconds or less.

By Robert Clarke | Conversion Optimisation, Ecommerce, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Search Engine Optimization | Comments are Closed | 7 January, 2012 | 0

In an offline world it might be ridiculous to expect a sales person to be able to sell you on a product or service in 5 seconds, but online, that’s exactly what you’ve got. Studies have shown that a website visitor will make a decision to stay or leave (bounce) your site within 5 secondsRead more

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