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Home Search results for "Corp Social Media Policy" (Page 2)

When Personal and Corporate Brands Collide

By Sam Fiorella | Sensei Perspective | Comments are Closed | 17 June, 2012 | 0

This past week I was introduced to another case of personal branding colliding with corporate egotism; an increasingly common fender-bender in our over-connected world where the line between personal and corporate personas are becoming thinner and thinner. Last week Dave Reynolds, an extremely popular DJ at 99.7 The River in Campbell River, British Columbia (aRead more

Which is Social? The Customer or the Business?

By Sam Fiorella | Social Enterprise | Comments are Closed | 5 June, 2012 | 0

With the exponential growth of social platforms, the face of the customer is continuously changing. Today’s customer seeks to do business with more than a product or a service; they seek to do business with a brand that stands for something and more importantly, with the people behind the brand. This is a statement postedRead more

McDonald’s Choose Risk Mitigation Over Customer Development Innovation

By Sam Fiorella | Social Enterprise | Comments are Closed | 25 May, 2012 | 1

It was reported today (see here) that McDonald’s Corp voted down a proposal to assess its impact on public health, particularly childhood obesity. The proposal was brought by consumer watchdog group: Corporate Accountability International. The group requested that the McDonald’s board “issue a report within six months of the 2012 annual meeting assessing the company’sRead more

Brand Ideology in the Age of Disruption

By Sam Fiorella | Social Enterprise | Comments are Closed | 18 April, 2012 | 0

The latest posts here on Sensei Blogs have been inspired by our insights into businesses that have been living through the age of disruption, which references the interruption of a business’ outbound communications (branding, public relations, marketing and brand messaging) by consumer messages. In this series: The Courage of Passion Brands and Leaders Stop MeasuringRead more

Do Social Media Sensibilities Impact Your Brand’s Reputation?

By Sam Fiorella | Sensei Perspective | Comments are Closed | 5 April, 2012 | 0

Last evening’s #bizforum Twitter debate focused on the impact of social media-powered customer service on the business. We saw an excellent exchange on both sides of the various resolutions that were being debated but one had the community divided more than others:  how does a brand close the Twitter-loop on a customer service issue? TheRead more

Customer Service, Twitter and Why They Fail

By Sam Fiorella | Sensei Perspective | Comments are Closed | 28 March, 2012 | 0

I remember the days when the common response to public criticism of your brand’s product or service was: “as long as they’re spelling my name correctly” who cares? Burying one’s head in the sand was a perfectly acceptable response. How bad could it get? Who could they tell? As recent as five years ago, manyRead more

Scale No Longer a Competitive Advantage for the Enterprise

By Sam Fiorella | Social Enterprise | Comments are Closed | 26 March, 2012 | 0

Since 1776, when Adam Smith published The Wealth of Nations, economists have been espousing the competitive advantages of “scale”, referencing to the almost guaranteed generation of revenue that enterprises enjoy when their sheer size provides a figurative barrier to a competitor’s innovation and price competitiveness. A business’ size has become a predictor of their scaleRead more

Social Business. Enter the Matrix.

By Sam Fiorella | Social Enterprise | Comments are Closed | 1 February, 2012 | 0

You have a choice. Take the Blue Pill or the Red Pill. Take the Blue Pill and Run on the Corporate Wheel. Acme’s Sales Executive Ted has a conversation with a prospective customer about industry needs, which sparks an idea for an innovative product upgrade. He e-mails the idea to Susan his Sales Manager, whoRead more

Advertising Should Follow Social Media’s Lead in Engagement Practices

By Sam Fiorella | Customer Acquisition | Comments are Closed | 11 January, 2012 | 0

In reviewing a client’s internal branding/marketing plan recently I noticed that the Marketing VP called for an increase in broadcast and social media “advertising”. Given that CX or the Customer Experience is a key focus of my firm’s practice, I questioned what the impact on the customer’s experience with the brand would be? How wouldRead more

The Inevitability of Google+ for the Enterprise

By Sam Fiorella | Sensei Perspective | Comments are Closed | 17 November, 2011 | 0

Every evolution of Web technologies, applications and devices has seen businesses try to leverage the platforms to fatten their bottom line. While visionary early adopters are quick to see and jump on new trends, conservative businesses eventually – maybe reluctantly – join the fray. As devices and technologies continue to morph and evolve at aRead more

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