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Every evolution of Web technologies, applications and devices has seen businesses try to leverage the platforms to fatten their bottom line. While visionary early adopters are quick to see and jump on new trends, conservative businesses eventually – maybe reluctantly – join the fray. As devices and technologies continue to morph and evolve at aRead more

So after almost a year of complaining about the evils of Klout and its minions, I’ve finally been told to put my money where my mouth is. And I’ve accepted the challenge by opting out of Klout. Make no mistake, this is a business. As a business, I admire Klout. But I also firmly believe thatRead more

It’s a well-known fact that customers now expect your business to be “on-demand”. They tweet a complaint with the expectation that you’ll see it and respond quickly. They check-in on FourSquare looking for some immediate reward or offer. They order a product and expect “in-stock” status and shipping overnight. More than on-demand response, they expectRead more

In preparation for the last event on the Social Media Masters 2011 Tour (Kansas City, Oct 21st 2011),  discussion leader Shelly Kramer, CEO of V3 Integrated Marketing has me thinking about social media and sales.  It’s my opinion that many organizations fail to leverage the power of “social” because they equate it to marketing and relationshipRead more

Social Momentum is the public perception that a brand is up-and-coming, exciting, and a must-be-followed.  By contrast, a legacy brand is seen as having achieved its full potential; nothing new or exciting is expected from this company. Today’s fickle, over-stimulated consumers are more interested in companies – and their products – that have social momentum.Read more

Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data resources to create benchmarks and predict how the audience may behave in the future. To analysts – at first anyway – Social Media seemed God-sent because it allowed direct access to that audience and providedRead more

The digital age [powered by the data computing power PCs, Servers and Networks] turned business decision-making into a science rather than a “gut feel”. Every internal and external activity in a corporation is tracked, analyzed, referenced and cross referenced in an unending array of dashboards, key performance indicators and reports that managers, executives and investorsRead more

The speed of evolution in digital communications and technologies has created a curious conundrum for marketers and business leaders alike. With such rapidly advancing technologies, even the early adopters are too busy trying to understand what is happening now to be capable of looking into the distant future to see what’s coming. Further, they’re so focusedRead more

Once again Chris Heuer has inspired another blog post here on the Social Roadmap. This past week Chris & I were back to back speakers at the Social Media Masters conference in Los Angeles, where we spoke about the future of the enterprise. Chris outlined his vision of the enterprise in the post-digital era: theRead more

The measurement and quantification of social media engagement has certainly been one of THE hot topics in the socialsphere this past year. The hotly contested subject has seen strong arguments on both sides of the debate.  For example: Con: The benefit of Social Media, for individuals and business’ alike are the relationships & community buildingRead more