Blog

I’ve been exploring corporate risk in employee social media engagement lately and the concept of “employee brand fumbles” keeps popping into in my head.  Without the proper training and support, an innocently-intentioned Tweet or Facebook status update by an employee can cause brand or financial damage to the corporation. I’m reminded of a friend (aRead more

The evolution of marketing and communications, driven by the popularity of social media has placed a lot of attention on the customer as a valuable business asset. The theory dictates that the “wisdom of crowds” (if enough people are saying it, it must be true) is a more powerful purchasing motivator for prospective consumers thanRead more

There seems to be a lot of hullabaloo about a new concept called “Social SEO” these days.  While much smarter people than I wrangle with the delicate details of what it is and how it works, I would like to put forward a theory on how these two elements should be integrated and applied asRead more

*This post is the 2nd in a series that discusses risk mitigation in corporate social media engagement. With more employee-created PR nightmares making the news, C-Suite executives are raising concerns over their social media policies, or lack thereof. This has only fuelled the debate over whether policies that dictate how people communicate should even exist.Read more

The recent explosion of Google+ onto the social scene has once again raised the question of public brand affiliation as demonstrated through “Likes”, Google+1, Diggs, etc. Throughout the past year, debates have raged on the real (if any) value of Facebook “Likes” towards the bottom line of a business given that the majority of FacebookRead more

Do you ever feel like you’ve been screwed when you order a meal? The menu tantalized you with images and words that described a wonderful, sent-from-heaven meal and then when it arrives, you say “What the hell?!” This is how I have felt numerous times attending conferences, unconferences and events that espouse “advanced theory onRead more

I recently attended a MarketingProfs B2B conference in Boston where the majority of queries I received from business executives was “how do I start a social media program for my business”? Each corporate exec I spoke with had expressed the desire to wrestle back control of the “public engagement” that their business’ departments had begunRead more