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Home Search results for "Corporate Social Planning" (Page 4)

Employee Brand Fumbles

By Sam Fiorella | Social Enterprise | 0 comment | 12 August, 2011 | 0

I’ve been exploring corporate risk in employee social media engagement lately and the concept of “employee brand fumbles” keeps popping into in my head.  Without the proper training and support, an innocently-intentioned Tweet or Facebook status update by an employee can cause brand or financial damage to the corporation. I’m reminded of a friend (aRead more

Employees. The Corporation’s Greatest Social Brand Advocates?

By Sam Fiorella | Social Enterprise, Social Media | 0 comment | 8 August, 2011 | 0

The evolution of marketing and communications, driven by the popularity of social media has placed a lot of attention on the customer as a valuable business asset. The theory dictates that the “wisdom of crowds” (if enough people are saying it, it must be true) is a more powerful purchasing motivator for prospective consumers thanRead more

Social SEO – Layers in the Enterprise, Layers in the Mind

By Sam Fiorella | SEARCH ENGINE OPTIMIZATION, Social Enterprise | 0 comment | 6 August, 2011 | 0

There seems to be a lot of hullabaloo about a new concept called “Social SEO” these days.  While much smarter people than I wrangle with the delicate details of what it is and how it works, I would like to put forward a theory on how these two elements should be integrated and applied asRead more

Good Cop/Bad Cop Social Media Policy

By Sam Fiorella | Social Enterprise, Social Media, Social Risk Management | 0 comment | 4 August, 2011 | 0

*This post is the 2nd in a series that discusses risk mitigation in corporate social media engagement. With more employee-created PR nightmares making the news, C-Suite executives are raising concerns over their social media policies, or lack thereof. This has only fuelled the debate over whether policies that dictate how people communicate should even exist.Read more

Public Displays of Affection Once Again Important for Brands?

By Sam Fiorella | Sensei Perspective | 0 comment | 1 August, 2011 | 2

The recent explosion of Google+ onto the social scene has once again raised the question of public brand affiliation as demonstrated through “Likes”, Google+1, Diggs, etc. Throughout the past year, debates have raged on the real (if any) value of Facebook “Likes” towards the bottom line of a business given that the majority of FacebookRead more

Where’s the Social Beef?

By Sam Fiorella | Customer Acquisition, Social Media, Social Risk Management | 0 comment | 22 July, 2011 | 0

Do you ever feel like you’ve been screwed when you order a meal? The menu tantalized you with images and words that described a wonderful, sent-from-heaven meal and then when it arrives, you say “What the hell?!” This is how I have felt numerous times attending conferences, unconferences and events that espouse “advanced theory onRead more

Building Blocks for Corporate Social Communications

By Sam Fiorella | Customer Acquisition, influence marketing | 0 comment | 12 July, 2011 | 0

I recently attended a MarketingProfs B2B conference in Boston where the majority of queries I received from business executives was “how do I start a social media program for my business”? Each corporate exec I spoke with had expressed the desire to wrestle back control of the “public engagement” that their business’ departments had begunRead more

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