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Marketing on Tap episode 10

Marketing on Tap Episode 10: Lazy Marketing, Audience Awareness, and Stale Brand Messaging

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 14 September, 2018 | 1

We’ve all seen them, and probably have a few favourites – evergreen marketing campaigns that seem to last across generations. But do they? Or do they eventually run out of steam? What happens when a message that once stood as the poster child for great marketing suddenly becomes stale and out of date? Or, evenRead more

micro influencers

Who and What Is A Micro-Influencer?

By Sam Fiorella | influence marketing, Influence Marketing Methodologies, Social Scoring | Comments are Closed | 27 February, 2017 | 2

The term micro-influencer has become very popular lately. With the practice of influence marketing maturing (well, sort of), marketers are embracing concepts beyond Klout scores and “social amplification as influence” when designing influence marketing campaigns. Micro-influencer is one of those concepts.  However, the definition – like so many other things in this industry – shiftsRead more

Low Digital Marketing Acumen Is Hurting Brands

By Sam Fiorella | Customer Acquisition, Uncategorized | Comments are Closed | 26 August, 2015 | 0

There’s a discrepancy, it seems, between the amount of time marketers spend talking and blogging about digital marketing and their likelihood to actually execute digital marketing efforts. From the volume of articles written, conferences attended, and twitter chats participated in, one would assume that all marketers and the brands they represent are completely digitally savvyRead more

“The Fat Jew” and Instagram – All That’s Wrong with Influence Marketing

By Sam Fiorella | influence marketing, Uncategorized | 1 comment | 8 August, 2015 | 2

Josh Ostrovsky, otherwise known as “The Fat Jew” is quite a big deal these days (pun intended). Ostrovsky has amassed a large social media audience, predominately on Instagram (5.5 million followers) and Twitter (251,000 followers), through which he shares his humorous take on life. Often, these viewpoints are profanity-laced, lewd, and/or off-color comments and images,Read more

Will Instagram’s Advertising Platform Hurt Its Popularity?

By Sam Fiorella | Sensei Perspective, Uncategorized | Comments are Closed | 4 August, 2015 | 0

Instagram announced this week that it will open up the advertising flood gates to businesses seeking access to its 300 million monthly users. The illusive Instagram ad, which previously required personal contact with an Instagram sales person, lots of advance planning, and large budgets will soon be less, well, illusive. Using 3rd party advertising apps,Read more

Technology and Business Intelligence – Not Always Good Partners

By Sam Fiorella | Customer Experience, Uncategorized | 2 comments | 30 June, 2015 | 1

There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumers to how it conducts market research, and from the manner in which it hires new employees to how those employeesRead more

Use Intent Data to Drive Influence Advertising Strategy

By Sam Fiorella | influence marketing, Uncategorized | Comments are Closed | 22 June, 2015 | 0

It’s no secret that your every click is tracked online; what sites you visit, what ads you click, and what articles you read are all stored by the likes of Google, Facebook, and their ilk in order to create buyer personas to which they may better serve relevant ads. However, despite the resources dedicated toRead more

Manipulation vs. Influence – Becoming a Trusted Authority

By Sam Fiorella | influence marketing, Uncategorized | 2 comments | 1 June, 2015 | 0

Which is more influential, the message or the messenger? Salespeople have long understood that the likelihood of a proposal being accepted is largely dependent on factors such as the relationship between the salesperson and the buyer. This is such a universal truth that many sales executives refuse to respond to open Request for Proposals ifRead more

The Flip Side of Social Media: Servicing Customer Expectations

By Sam Fiorella | Customer Experience, Uncategorized | 2 comments | 27 May, 2015 | 1

Blogs, Facebook, Twitter, Instagram, Tumblr, Quora, LinkedIn….businesses are pushing harder and harder at engaging customers across multiple digital channels and social networks, each experiencing varied levels of success. It’s that success that I wish to discuss today. When asked what is social media success, most will give you the typical soft metrics including follower count,Read more

Customer Loyalty Does Not Equal Customer Advocacy

By Sam Fiorella | Customer Development | 2 comments | 4 May, 2015 | 0

“We have very loyal customers; we don’t need a customer advocacy campaign.” I’ve been in a senior sales and/or marketing position for more than 20 years and the one constant mistake I still see and hear is a lack of understanding in the difference between customer loyalty and customer advocacy. Making the distinction is notRead more

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