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Home Search results for "CX" (Page 2)

The Power of Two, Or Why Social Media Sucks for Business

By Sam Fiorella | Sensei Perspective, Social Media | Comments are Closed | 22 June, 2013 | 0

Social media has led business astray. For all its promised benefits including faster, more effective access to larger communities, it has forced many marketers down a path that leads to lower business revenue. There, I said it. My name is Sam Fiorella, I’m a business owner and I have a problem. My problem is thatRead more

Your Product Sucks; What It Does is Amazing.

By Sam Fiorella | Customer Acquisition | Comments are Closed | 1 December, 2012 | 0

A common mistake that many software and product marketers make is to orient marketing collateral, Web site navigation and even brand messaging around its features and functions. Take a look at most technical product or software web sites and you’ll quickly see a navigation button for “features.”  Drill down and you’ll see a litany ofRead more

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