We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more
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Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | Comments are Closed | 3 January, 2014 | 0
Email Marketing is all about timely, relevant communication with prospects and customers. Email is a very dynamic and flexible channel – not to mention one of the most cost-effective. In fact, it’s one of the only types of online marketing that is used to ATTRACT, CONVERT, and KEEP customers. Some examples: Distribute a promotion or eflyer to driveRead more
Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Copywriting, Email Marketing, Lead Generation, Search Engine Optimization, Social Media | Comments are Closed | 15 January, 2013 | 0
Remember the episode of Seinfeld where George decides to do “the opposite”? George: “No, no, no, wait a minute, I always have tuna on toast. Nothing’s ever worked out for me with tuna on toast. I want the complete opposite of on toast. Chicken salad, on rye, untoasted … and a cup of tea.” Well,Read more
Conversion Optimisation, Ecommerce, Email Marketing, Paid Search, Pay Per Click | Comments are Closed | 25 November, 2012 | 0
Your online store is booming. You’ve got Pay Per Click campaigns driving traffic to your store. Your store’s sweet design is easy to navigate and has a simple checkout. You’ve even got your Facebook fans shopping. But even if your store is booming, it can always be better. In fact, if you’re not doing theseRead more
Attract, Blogging, Content Marketing, Conversion Optimisation, Convert, Copywriting, Ecommerce, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Referral Marketing | Comments are Closed | 24 October, 2012 | 0
59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue. You should use email to get traffic to your site, and keep yourRead more
Attract, Blogging, Content Marketing, Convert, Copywriting, Keep, Lead Generation, Search Engine Optimization, Social Media, Twitter | Comments are Closed | 18 October, 2012 | 0
Just like that tree that falls in the forest, if nobody’s reading your content does it still exist? It’s true. Great content will always find it’s own audience. But finding it faster is better. Once you’ve written that great blog, article, white paper, or press release, there’s a lot you can do to get moreRead more
Business Development, Email Marketing, Lead Generation, Slider, Small Business Tools | Comments are Closed | 10 July, 2012 | 0
Did you know that, according to HubSpot, only 5-15% of leads are actually ready to purchase your product or service? That’s right. 85-95% of leads contacting you are simply not ready to buy. But they’ve obviously shown some interest in your business, so what do you do with them? Here’s five suggestions: 1. Start anRead more
Business Development, Ecommerce, Email Marketing, GOOGLE ADWORDS, Paid Search, Pay Per Click, Search Engine Optimization, Slider, Social Media, Uncategorized | Comments are Closed | 8 December, 2011 | 0
Times are tough, and so is the competition. If you’re looking for ways to improve business sales for 2012, Op Ed Marketing recommends 3: 1. Email and Social Media Marketing No matter how big or small your business, or what industry you’re in, you need to be communicating with your customers and potential customers. Always.Read more
Okay, kind of a trick question. But the most important thing to sell on your online store is your “opt in”. As much as you might have a stunning homepage, high-converting landing pages, and the latest social widgets and plug-ins, unless you’re growing your customer-base you’re not very likely to grow your business. Here’s 10Read more