Do you ever feel like you’ve been screwed when you order a meal? The menu tantalized you with images and words that described a wonderful, sent-from-heaven meal and then when it arrives, you say “What the hell?!” This is how I have felt numerous times attending conferences, unconferences and events that espouse “advanced theory onRead more
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Customer Acquisition, Social Media, Social Risk Management | Comments are Closed | 22 July, 2011 | 0
I have the greatest clients in the world. The only problem is that they are literally around the world, which means I have had to travel via airplanes in order to show those clients some love. For the last 10 years I’ve been on a different plane an average of 8 times per month, whichRead more
It seems predictive posts are all the rage right now so in my own mad style, Ive taken a look at the tea leaves in order to share some Sensei-riffic (trademarking in the works) predictions for marketing, social, and the relationship between customers and brands. So rather than give you the usual obvious predictions, IRead more
I wanted to share a technique my firm has used for the past decade to drive substantial improvement in converting website traffic into revenue. We have been able to prove this prospect engagement process out over a variety of different industries in both B2B and B2C enterprises. We developed this approach to solve a hugeRead more
By now, everyone is talking about how Nestle screwed up on Facebook. I am not going to bore you with the same tripe that everyone else is spewing out about the situation. Yes they screwed up, now move on about it. Instead in true Mountain Top fashion, I am going to look at it fromRead more
One of the things I have been preaching about for the past while is not to focus on the medium, but on the approach in Social Media Environments. I have taken to calling this the Social Experience. What is Social Experience Design? Much the same as Customer Experience Design, it is the design of anRead more