Blog

Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right influencers who have a greater impact on the desired market. Did you know? Businesses make $6 for every $1 they invest in Influence Marketing.Read more

In this first episode of the Marketing on Tap vlog and podcast, we take a look at how influence marketing has changed since our acclaimed book on the topic came out five years ago. Is influence marketing in a better place than it was? Are brands using it better to gain actual business results? AndRead more

Influence Marketing (IM) is the process by which you identify those who influence the decisions of your customers so as to create, manage, and measure relationships with those influencers to the benefit of your brand or business (for examples of recent Influence Marketing campaigns click here or check out our case studies here). They key is toRead more