Sensei MarketingSensei MarketingSensei MarketingSensei Marketing
  • Home
  • About
  • Contact

Blog

Home Search results for "Influencers"

How to Grow Your Influencer Community Through Data

By Danny Brown | influence marketing | Comments are Closed | 9 June, 2020 | 3

As part of a bigger marketing strategy, an influencer community is one of the most effective brand marketing tools around, both for the B2B and B2C markets. From sharing updates by your business to growing brand advocates around your products and services, utilizing an influencer community can also help you gain valuable feedback from theRead more

ways to use influencers to promote events

3 Ways to Use Influencers to Promote Your Business, Event & More

By Danny Brown | influence marketing, Influence Marketing Methodologies | 1 comment | 22 October, 2019 | 1

When Content4Demand and ON 24 published the results of their Demand Gen Report earlier this year, it shared some valuable insights into where influence marketing is headed. From a “nice to have” consumer platform that saw a spike in interest around 10 years ago, to the valuable (and increasingly used) business-to-business (B2B) one that itRead more

how to engage influencers

How to Write An Introduction Email to an Influencer (Using Examples)

By Charmaine Deogracias | influence marketing, Influence Marketing Methodologies | Comments are Closed | 17 July, 2019 | 0

Reaching out to an influencer begins with an email. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Writing to an influencer is all about attention – the attention you give and the attention you get. If you can catch her attention, the more likely theRead more

Social influencers

Marketing on Tap Episode 31: Social Influencers – Strategy or Tragedy?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 29 March, 2019 | 1

Social influencers, and influencer marketing in general, are once again under the microscope as media publications share articles that are split into two trains of thought. The first is that social influence is the worst thing to happen to marketing, while the second states that influence marketing is a key business strategy in 2019. So which viewpointRead more

Marketing on Tap Ep 19

Marketing on Tap Episode 19: Social Influencers or Media Buying – Has Influence Marketing Lost Its Way?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 23 November, 2018 | 2

In a recent Facebook discussion between marketers, the question was asked if social influencers are just the equivalent of traditional media buying. The point being made was, with all the paid influencer programs being used to shill product, has the role of the influencer been reduced to a simple ad platform? In this week’s episodeRead more

public relations versus influence marketing

Public Relations vs Influence Marketing

By Sam Fiorella | Advocacy Marketing, Blogging, influence marketing, Social Media | 1 comment | 6 November, 2018 | 1

Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And what’s the actual difference between the two? To begin with, it might be really tricky to distinguish traditional Public Relations from Influencer Marketing without knowing exactly what you’re talking about. The two seem similar inRead more

Ep 16 thumb

Marketing on Tap Episode 16: YouTube Influencers, Brand Responsibility, & Mental Health Burnout

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 2 November, 2018 | 1

In recent weeks, there’s been a spate of YouTube influencers taking to their channels to say they’re feeling burned out, and that their mental health is suffering. Much of the criticism from these influencers is that they’re feeling the pressure to “always be on”, regardless of how they feel and what’s happening in their livesRead more

Tags

#bizforum B2B B2C blogging branding content marketing Content Strategy Corporate Risk Management Corporate Social Planning Corp Social Media Policy Customer Acquisition Customer Advocacy Customer Development Customer Experience Customer Service CX Demand Generation email marketing Facebook google adwords google adwords examples Human Behavior influence marketing Leadership lead generation Loyalty Marketing Marketing ROI Mobile ppc PR Public Relations Sales & Marketing Sam Rants Sensei Perspective seo Social Enterprise Social Experience Design Social Influence social media Social Media social media marketing Social Networking The Social Economy website optimization
Home
BONDAI Platform
BONDAI Services
BONDAI Partner Program
Gift My Client Corporate Gifting
About
Contact
100 University Avenue
Suite 500
Toronto ON
Canada
M5J 1V6
Phone: 1.416.484.1400
  • Home
  • About
  • Contact
Sensei Marketing