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I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance ofRead more

This is not a Super Bowl commercial post; it will not rank the best/worst commercials. I made a promise to myself that I would never write another one of those; God knows there are way too many already being published. However, this post, on the day after the 2015 Super Bowl, is certainly inspired byRead more

You think your business has customer acquisition issues? Consider the plight of ice cream manufacturers and retailers during the winter months!  Eating ice cream – let alone buying it – during the cold winter months is about as counterintuitive as buying sunglasses in London, England, where clouds and rain are permanent symbols on the weatherRead more

We’re often amazed at the number of trade shows and industry conferences that occur across the country every day, and the number of new conferences that seem to pop up monthly. It seems there are more events than potential customers. The sheer volume of available events makes it that much more difficult for businesses toRead more

Since Danny Brown and I published Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing,  the practice of influence marketing has continued to expand beyond simple social scoring. In fact, social ranking/scoring is all but dead (save for the popular “top XX marketer” link-bait blog posts that continue to addRead more

 A New York City restaurant is learning a valuable lesson in social media marketing and community management this week. Feast, a relatively new, yet popular, East village restaurant, finds itself at the center of brewing debate across social channels because of its reaction to a patron wearing Google Glass. In reality, the kerfuffle can beRead more

We’re all familiar with the 90-9-1 rule, which states that in any group of 100 people there is/are: – 1 member that is a super active communicator, actively engaging everyone else in the group –  he/she becomes the thought leader – 9 who are somewhat active, engaging the rest of the group occasionally -90 whoRead more

In my last post for Sensei Blogs, I discussed the disruption to customer acquisition strategies that has been driven by SoLoMo or social, location, and mobile technologies. The point was that the merging of these technologies, which has increased real-time user engagement by consumers and customer data collection by businesses, has ushered in a trueRead more

Today’s post is a little more personal than most of the articles I publish here. It’s about the power of saying goodbye – both professionally and personally. Saying goodbye is not something I’m comfortable with. I’m much more of a hello person. A diagnosed “extreme-extravert” (Myers Briggs: ENTP), I prefer starting new relationships and growingRead more

As a local business, your search engine marketing plan should include a healthy dose of local search.  In fact, if your business is restricted to servicing clients in a small geographic area, local search should be your most important consideration. Today’s post is going to start you off in the right direction by outlining someRead more