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micro influencers

Who and What Is A Micro-Influencer?

By Sam Fiorella | influence marketing, Influence Marketing Methodologies, Social Scoring | Comments are Closed | 27 February, 2017 | 2

The term micro-influencer has become very popular lately. With the practice of influence marketing maturing (well, sort of), marketers are embracing concepts beyond Klout scores and “social amplification as influence” when designing influence marketing campaigns. Micro-influencer is one of those concepts.  However, the definition – like so many other things in this industry – shiftsRead more

“The Fat Jew” and Instagram – All That’s Wrong with Influence Marketing

By Sam Fiorella | influence marketing, Uncategorized | 1 comment | 8 August, 2015 | 2

Josh Ostrovsky, otherwise known as “The Fat Jew” is quite a big deal these days (pun intended). Ostrovsky has amassed a large social media audience, predominately on Instagram (5.5 million followers) and Twitter (251,000 followers), through which he shares his humorous take on life. Often, these viewpoints are profanity-laced, lewd, and/or off-color comments and images,Read more

Visual Influencer Marketing Is On The Rise, But Is It Worth The Investment?

By Sam Fiorella | influence marketing | 1 comment | 19 January, 2015 | 0

Images, videos, infographics, and other visual content have become increasingly popular forms of digital expression for individuals and content marketing fodder for bloggers and marketers. This content has spurred the growth of social networks in which such content is produced and shared such as Vine, Pinterest, and Instagram.  So it should be no surprise thatRead more

Is the War Between Marketing and IT Over?

By Sam Fiorella | Sensei Perspective | Comments are Closed | 28 August, 2014 | 0

The strained relationship between marketing and IT departments, it’s a tale as old as time (well, at least as old as the invention of computers). There’s certainly no love lost between these two; marketers request digital work to be completed in a month but it takes the IT guys that much time to stop laughingRead more

Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement

By Sam Fiorella | Sensei Perspective, Social Media | Comments are Closed | 30 June, 2014 | 0

A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with DannyRead more

Do Marketers Need Email Marketing 101 – Again?

By Sam Fiorella | Customer Acquisition, Email Marketing | 1 comment | 28 January, 2014 | 0

Here on the Sensei blog, we rarely plan or write marketing 101-type instructional content. There is an audience for “How to Tweet,” “What is Pinterest,” and “How to Maximize Google+ for Business” articles, and there are many bloggers and forums for such content. We attempt to look at bigger issues facing our customers, which areRead more

Do You Know Your Customer Acquisition Costs?

By Sam Fiorella | Customer Acquisition | 3 comments | 28 October, 2013 | 0

Social networking, social media marketing, blogging…if you speak to marketers today, these are the words you’ll hear most often when asking about customer acquisition plans. There’s certainly a growing focus on the importance of social media in customer acquisition, but at what cost? Do you know your customer acquisition costs? You know, the amount of capitalRead more

You’re The World’s Greatest Marketer, Until It’s Budget Review Time

By Sam Fiorella | Advocacy Marketing, Sensei Perspective | Comments are Closed | 18 October, 2013 | 0

Today’s post will share a personal case study that illustrates, once again, why I consider myself a performance marketer and why all marketers should do the same. I was reminded last month that I’m the world’s greatest marketer, well, until it’s budget review time. First off, let’s get on the same page. Performance marketers areRead more

The Problem With Content Marketing

By Sam Fiorella | Content Marketing, Sensei Perspective | 4 comments | 30 June, 2013 | 0

We cannot turn on the computer these days without being inundated with “content is king” proclamations by marketers and social media strategists. Content marketing is touted as THE critical tactic in today’s social media practice for businesses. It’s defined as any type of marketing that involves the creation and public sharing of content in orderRead more

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