If you’re in a marketing or public relations function, unless you’ve been living under a rock these past few years, you’ve seen the explosion of social scoring and influence marketing discussions and debates online. If you’re a business that relies on consumers for revenue, Influence Marketing (the practice of identifying how consumers make purchase decisionsRead more
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Social media has led business astray. For all its promised benefits including faster, more effective access to larger communities, it has forced many marketers down a path that leads to lower business revenue. There, I said it. My name is Sam Fiorella, I’m a business owner and I have a problem. My problem is thatRead more
Go to a marketing conference today and what do you see? On stage you’ll witness many ego-laced presentations and thinly veiled sales pitches from so-called experts. You’ll hear session leaders reiterating content from their blogs and, often, other people’s case studies. In the audience, you’ll see attendees tweeting notable one-liners from the presentation while makingRead more
As the official launch date of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing nears, Danny Brown and I have been releasing teasers that highlight the work we’ve been doing over the past year. Our Google+ Community has been participating in our planning, conversations and video chats, last weekRead more
The topic of marketing accountability is a recurring theme here on Sensei Blogs and a personal passion of mine. The need for accountability in marketing was further highlighted in the results of a survey released last week by Sensei Marketing and ArCompany. During February 2013, we surveyed over 1300 marketing and public relations professionals toRead more
Over the past few years, I’ve been both an amused spectator and a willing participant in the performance versus brand marketer wars. The debate has often produced enough drama to justify a cable television reality show. In fact, I must be careful how loudly I say that, given the fact there’s no end in sightRead more
Mark Evans made an entry on the Sysomos blog last week entitled: Prove Social Media’s Business Value that starts with the statement “social media is a lot of things to a lot of people, but at the end of the day it needs to impact your bottom line.” He had me at “bottom line.” Now,Read more