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Social influencers, and influencer marketing in general, are once again under the microscope as media publications share articles that are split into two trains of thought. The first is that social influence is the worst thing to happen to marketing, while the second states that influence marketing is a key business strategy in 2019. So which viewpointRead more

I remember reading a branding book years ago, and a line stuck in my head: “Marketing is not a campaign, marketing is a commitment.” And I’ve come to understand how true these words are. Marketing is not a campaign. A lot business owners and marketing executives believe that they’re just one campaign away.  One campaign away fromRead more