Blog

As both Nike and Gillette have shown in recent months, cause marketing is becoming an increasingly core part of a brand’s marketing strategy. From societal and political issues and more, businesses aren’t afraid to take a definitive stand when it comes to potentially controversial topics. But does this have an impact on the brand’s perceptionRead more

With Disney’s streaming service about to launch, and other platforms either already in the streaming game or about to enter it, how much of a threat is this to Netflix, and what does it means for users of online streaming services? Will the likes of the video game crash of the 80’s, and the musicRead more

Fast food chain Wendy’s is facing major backlash and calls for a boycott on social media at the moment, due to their refusal to join the Fair Food Program, that offers human rights and protection from abuse for farm workers in the fast food supply chain. As the calls for Wendy’s to join the programRead more

As research continues to show, social media addiction is a growing concern, and one that’s causing serious problems when it comes to our mental and physical health. But whose responsibility is it to find a solution to this growing issue – the networks and users of them, or  do marketers have a responsibility on how theyRead more

Unless you live on the moon, you can’t have missed the new Gillette ad and the brand’s accompanying campaign to rethink their “best a man can get” slogan. Picking up on the #MeToo movement, Gillette wants men to think on how they represent themselves in the world, and what it actually takes to be a “good man”.Read more

When Dolce and Gabbana released a racist Chinese ad, it was just the latest in a long line of marketing gone wrong when it comes to the fashion world. From LuluLemon saying their customers were too big for their products, to Topman describing their customers as football hooligans and criminals, it seems the fashion worldRead more

When it comes to disrupting an industry with innovative products and marketing, the ice cream industry may not be high up on your list of usual suspects. Yet that’s exactly what’s happened as giants like Häagen-Dazs found out when small, agile newcomers started eating into their profits with lifestyle-themed ice cream. In this week’s episodeRead more

How do you turn social media haters into brand advocates? KFC did exactly that when they took a customer’s negative tweet about their fries and turned it into a win for the brand nationally. It’s a great example of brands that take social media haters at more than face value, and not only improve their servicesRead more

Recently in the UK, fish and chip shop chain Harry Ramsden’s partnered with Uber Eats to run a promotion around the new Call of Duty: Black Ops video game. Customers who bought a fish and chips meal from one of three participating outlets would receive a free copy of the game. With Call of Duty:Read more

This week saw the news of the Sears bankruptcy filing, amongst falling sales and rising debt. Their Canadian division closed in January of this year, and it always felt the parent company wouldn’t be far behind. Failure to adapt to the changing ways customers preferred to buy – online, mobile research, frictionless shopping – asRead more