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Using Context Marketing to Meet the Needs of Your Buyers

By Danny Brown | Customer Acquisition, Marketing | Comments are Closed | 29 January, 2020 | 3

One of the buzzwords finding renewed popularity in the digital marketing space is context marketing, or the ability to look into the context of what your customers want and deliver on that need. While the term itself is nothing new, having been around for at least the last ten years or so, its newfound fameRead more

Marketing on Tap episode 29

Marketing on Tap Episode 29: Cause Marketing – Do Consumers Care?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 15 March, 2019 | 0

As both Nike and Gillette have shown in recent months, cause marketing is becoming an increasingly core part of a brand’s marketing strategy. From societal and political issues and more, businesses aren’t afraid to take a definitive stand when it comes to potentially controversial topics. But does this have an impact on the brand’s perceptionRead more

Marketing on Tap ep 28

Marketing on Tap Episode 28: Streaming Wars – Netflix and Chill

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 8 March, 2019 | 0

With Disney’s streaming service about to launch, and other platforms either already in the streaming game or about to enter it, how much of a threat is this to Netflix, and what does it means for users of online streaming services? Will the likes of the video game crash of the 80’s, and the musicRead more

Wendys boycott

Marketing on Tap Episode 27: Boycott Marketing: Wendy’s and Marvel/DC

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 1 March, 2019 | 0

Fast food chain Wendy’s is facing major backlash and calls for a boycott on social media at the moment, due to their refusal to join the Fair Food Program, that offers human rights and protection from abuse for farm workers in the fast food supply chain. As the calls for Wendy’s to join the programRead more

Social Media Addiction - Marketing's Downfall?

Marketing on Tap Episode 26: Social Media Addiction – Marketing’s Downfall?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 22 February, 2019 | 0

As research continues to show, social media addiction is a growing concern, and one that’s causing serious problems when it comes to our mental and physical health. But whose responsibility is it to find a solution to this growing issue – the networks and users of them, or  do marketers have a responsibility on how theyRead more

Marketing on Tap Episode 25: The Gillette Ad – Good or Bad Idea?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 26 January, 2019 | 0

Unless you live on the moon, you can’t have missed the new Gillette ad and the brand’s accompanying campaign to rethink their “best a man can get” slogan. Picking up on the #MeToo movement, Gillette wants men to think on how they represent themselves in the world, and what it actually takes to be a “good man”.Read more

Marketing on Tap ep 21

Marketing on Tap Episode 21: Fashion Fails, Brand Apologies, and Marketing Gone Wrong

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 7 December, 2018 | 0

When Dolce and Gabbana released a racist Chinese ad, it was just the latest in a long line of marketing gone wrong when it comes to the fashion world. From LuluLemon saying their customers were too big for their products, to Topman describing their customers as football hooligans and criminals, it seems the fashion worldRead more

Marketing on Tap Episode 20: Ice Cream, Startup Disruptors, & Big Corporations Becoming Nimble

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 30 November, 2018 | 0

When it comes to disrupting an industry with innovative products and marketing, the ice cream industry may not be high up on your list of usual suspects. Yet that’s exactly what’s happened as giants like Häagen-Dazs found out when small, agile newcomers started eating into their profits with lifestyle-themed ice cream. In this week’s episodeRead more

Marketing on Tap Ep 18

Marketing on Tap Episode 18: Turning Social Media Haters into Brand Advocates

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 16 November, 2018 | 2

How do you turn social media haters into brand advocates? KFC did exactly that when they took a customer’s negative tweet about their fries and turned it into a win for the brand nationally. It’s a great example of brands that take social media haters at more than face value, and not only improve their servicesRead more

Marketing on Tap Ep 17

Marketing on Tap Episode 17: Uber Eats, Free COD, and Holding Your Pee

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 9 November, 2018 | 0

Recently in the UK, fish and chip shop chain Harry Ramsden’s partnered with Uber Eats to run a promotion around the new Call of Duty: Black Ops video game. Customers who bought a fish and chips meal from one of three participating outlets would receive a free copy of the game. With Call of Duty:Read more

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