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In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results. 1. Complexity and Fragmentation 48% of marketers reported that the fragmentations of the audience, and complexity of solutions and options for audience engagement, areRead more

The Friday Trifecta is an occasional series that highlights marketing or advertising campaigns that capture our attention. Adidas Tells Us What Stardom Isn’t. Do You Care? Adidas’s new Originals Superstar campaign follows four celebrities (Pharrell Williams, Rita Ora, David Beckham, and Damian Lillard) as they redefine what superstardom truly means by telling you everything it’s not.Read more

This is the first in a weekly series of articles that will highlight three marketing case studies that have captured the attention of the Sensei Marketing team and should capture yours as well. This week’s theme is corporate branding. 1. Starbucks Launches First Brand Campaign Starbucks has always shined a light on its products –Read more

Pursways, a new influence targeting software firm, has announced that Sony is now testing its new platform, which transforms a brand’s existing customer and prospect database into a customized social graph. It identifies actual relationships between people and empowers marketers with the knowledge they need to motivate action. People buy what their friends buy butRead more

With the rise of social media, and the effect that peer-to-peer communication has had on branding efforts, we’ve seen a rise in the call to “humanize” business brands through customer experiences, user interface design, relationship building, and marketing. Books such as Extreme Trust but Don Peppers and Martha Rogers, Trust Agents by Chris Brogan andRead more

The cost of a Super Bowl commercial, while remaining flat at a rate of $4 million in 2014, has increased by an average of 10% per year since the first Super Bowl was aired ($45,000 for 30 seconds), according to SportingCharts.com. Clearly, there’s no shortage of interest in this event by the public or advertisers.Read more

I’m growing a bit weary of all the new forms of marketing and advertising being invented in the wake of the Internet and, in particular, social media. Social media marketing, content marketing, relationship marketing, influence marketing, etc. Every year sees a slew of “new marketing” concepts that become the hot topic around the blogger waterRead more

An online campaign, which began in response to the growing anger over Facebook’s privacy policies, has identified some interesting insights on why people are quitting the world’s largest social network. To date, the survey (QuitFacebookDay.com) identities 40,672 people who have publicly committed to quitting Facebook. The fact that Facebook is the world’s largest social networkRead more

In his book, The Halo Effect, author Phil Rosenzweig asserts that business strategists derive universal truths by synergizing a collection of facts, data, and scenarios, regardless of how related or unrelated they may be. In particular he targets those who establish business trends through their work in business books, magazines, and newspapers, arguing that theirRead more

Go to a marketing conference today and what do you see? On stage you’ll witness many ego-laced presentations and thinly veiled sales pitches from so-called experts. You’ll hear session leaders reiterating content from their blogs and, often, other people’s case studies.  In the audience, you’ll see attendees tweeting notable one-liners from the presentation while makingRead more