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Two new influencer marketing identification platforms seem to pop up with the demise of each platform that shuts its digital doors. This tells me that there’s still a growing demand for influencer marketing strategies, but it also highlights the fact that no one seems to be getting it just right. Five years ago, in theRead more

In my last post for Sensei Blogs, I discussed the disruption to customer acquisition strategies that has been driven by SoLoMo or social, location, and mobile technologies. The point was that the merging of these technologies, which has increased real-time user engagement by consumers and customer data collection by businesses, has ushered in a trueRead more