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We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more

This is the sixth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 Points for CONVERT:Read more

59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue.  You should use email to get traffic to your site, and keep yourRead more

They say a rose by any other name is still a rose.  The same can be said about keywords. When you’re close to your business and your industry, it can be easy to get caught up in terms and lingo that, while they make perfect sense to you, may not resonate well with your customers,Read more

Did you know that, according to HubSpot, only 5-15% of leads are actually ready to purchase your product or service? That’s right. 85-95% of leads contacting you are simply not ready to buy. But they’ve obviously shown some interest in your business, so what do you do with them? Here’s five suggestions: 1. Start anRead more

Most businesses new to paid search or Google AdWords don’t realize that there are significant differences in the various ways Google allows you to match your keywords. How you utilize the various matching options available to you can make or break the ROI you’ll see from paid search. First lets take a look at theRead more

As a local business, your search engine marketing plan should include a healthy dose of local search.  In fact, if your business is restricted to servicing clients in a small geographic area, local search should be your most important consideration. Today’s post is going to start you off in the right direction by outlining someRead more

Click-through rate (CTR) has long been a standard measurement of success for paid search marketing campaigns, whether they be on Google Adwords, Yahoo Search Marketing (RIP), Bing, or any other pay-per-click marketing platform. Lately however, many experts have indicated that CTR is not a good measurement of campaign success. So, which advice should a paidRead more