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brands need to own their social media

Why Brands Urgently Need ‘Owned Social Media’

By Sam Fiorella | Customer Development, Customer Experience, Social Experience, Social Media | 1 comment | 30 May, 2019 | 1

The bad news for Facebook just doesn’t seem to quit surfacing. We had Cambridge Analytica’s data scandal in 2018 that revealed it had harvested the personal data of millions of people’s Facebook profiles without their consent and then used it for political advertising purposes. Despite reports of this happening since 2015, Facebook refused to publiclyRead more

Marketing on tap ep 30

Marketing on Tap Episode 30: Encrypted Messaging – Facebook No More?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 22 March, 2019 | 1

In a stunning about turn, Mark Zuckerberg published a privacy manifesto that essentially changes Facebook as we know it. By moving to end-to-end encrypted messaging, the public newsfeed that everyone has been using for the last 10+ years has basically been side-stepped. While Zuckerberg states that “public Facebook” will continue in some form, he sees private,Read more

Marketing on Tap Episode 4: Cambridge Analytica, Social Networks, and the Future of Data Mining

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 3 August, 2018 | 0

In episode four of the Marketing on Tap podcast, we take a look at how the fallout from the Cambridge Analytica scandal has left an indelible mark on how social networks gather data about their users. While Facebook may say it’s taken steps to ensure it’s going to do a lot better when it comesRead more

Stop your bitching; you’re not paying for it!

By Sam Fiorella | Sensei Perspective | Comments are Closed | 18 December, 2012 | 1

By now you’ve probably heard that Instagram, which was purchased by Facebook three months ago, announced a rather dramatic change to its Terms of Service. As of January 16th, 2013, by using the popular photo sharing app you give Instagram perpetual rights to use and sell your photographs without payment or notification to you. That’sRead more

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