Those readers who follow this blog will know that I have very clear opinions on airlines, loyalty, and customer experience. They also know that I travel a fair amount for both business and pleasure, and that I’ve experienced incredible and unexpected acts of customer service as well as unbelievable ineptitude by both airline staff andRead more
Blog
This past week, Leadtail, a digital and social media services firm, released a report entitled: B2B Social Marketing Report: Marketing Executives on Twitter. It’s billed as a report that provides insights into how digital marketers engage on Twitter. Why is this report necessary? Well, Leadtail’s target audience seems to be firms that seek to captureRead more
So I received this call from Rogers, my son’s cellular provider, asking if I wouldn’t mind taking 5 minutes to answer a few questions about why I called to cancel my service contract. It was the “exit interview,” a common practice within marketing and customer service departments in many organizations. The interview is both aRead more
We cannot turn on the computer these days without being inundated with “content is king” proclamations by marketers and social media strategists. Content marketing is touted as THE critical tactic in today’s social media practice for businesses. It’s defined as any type of marketing that involves the creation and public sharing of content in orderRead more
Go to a marketing conference today and what do you see? On stage you’ll witness many ego-laced presentations and thinly veiled sales pitches from so-called experts. You’ll hear session leaders reiterating content from their blogs and, often, other people’s case studies. In the audience, you’ll see attendees tweeting notable one-liners from the presentation while makingRead more
So you’ve been a loyal Delta Airlines customer for 10 years, travelling almost 300,000 miles. You’ve chosen it over other airlines even when Delta’s flight options require one- or two-stop layovers. When a competitive airline’s price was lower, you remained loyal to Delta and paid the extra fees. You’re a loyal customer. Your loyalty earned you Silver, GoldRead more
Within minutes of hearing the horrible news that 3 explosions at this year’s Boston Marathon killed and injured people, I did what most of us do: I turned to Twitter. Given my experiences during similar disasters in the past, I knew I should have walked away from Twitter, but I didn’t because there were peopleRead more
The new Wolverine movie is coming! The new Wolverine movie is coming! Any new multi-media treatment of Marvel’s X-Men franchise – from comic books to cartoons to movies gets my immediate attention. I excitedly watch movie trailers over and over in anticipation of the upcoming main event, I mark the dates in my calendar andRead more
You want immediate and round-the-clock access to connect with your friends and favorite brands on social networking sites. If you can’t instantly share your vacation pictures and last night’s “killer sushi” dinner with one click, you download another app that will. You won’t accept fees to access any of these sites or services, yet youRead more
Mark Evans made an entry on the Sysomos blog last week entitled: Prove Social Media’s Business Value that starts with the statement “social media is a lot of things to a lot of people, but at the end of the day it needs to impact your bottom line.” He had me at “bottom line.” Now,Read more