We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more
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Business Development, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Marketing Agency, Paid Search | 0 comment | 3 November, 2014 | 0
I already ranted about Rogers OutRank and mass PPC platforms including Yellow Pages 360. But there’s one very important problem with them that I failed to mention. That is the problem of competition. Yellow Pages 360 marketing solutions offer Search Engine Optimization, Search Engine Marketing, and Display Marketing, among other things. But the problem withRead more
Business Development, Ecommerce, Email Marketing, GOOGLE ADWORDS, Paid Search, Pay Per Click, Search Engine Optimization, Slider, Social Media, Uncategorized | 0 comment | 8 December, 2011 | 0
Times are tough, and so is the competition. If you’re looking for ways to improve business sales for 2012, Op Ed Marketing recommends 3: 1. Email and Social Media Marketing No matter how big or small your business, or what industry you’re in, you need to be communicating with your customers and potential customers. Always.Read more
When someone new to paid search, or PPC (Pay Per Click) asks us for some tips to “get started”, we say there is one thing that is really, really, really important: relevancy. The most common mistake that businesses new to paid search make is failing to look at relevancy across their entire PPC campaign. ToRead more
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