Blog

“People trust people, not brand advertising.” For the last few years, marketing analysts and social media marketers have been sharing copious studies and statistics which reiterate that sentiment. They give credit to social media for this new reality and point to the “wisdom of crowds” effect, which references the observation that people tend to believeRead more

The Friday Trifecta is an occasional series that highlights marketing or advertising campaigns that capture our attention. Adidas Tells Us What Stardom Isn’t. Do You Care? Adidas’s new Originals Superstar campaign follows four celebrities (Pharrell Williams, Rita Ora, David Beckham, and Damian Lillard) as they redefine what superstardom truly means by telling you everything it’s not.Read more

Sensei introduced a brand and logo refresh this week to usher in a new era of service based on its new Customer Insight Analysis (CIA) platform.  The goal in redesigning our logo was to provide a visual aid that better represented the business’s unique differentiator in a crowded marketplace. The response has been overwhelmingly positiveRead more

Sensei Marketing announces a pivot in its business practice to better align with customer and market demand, introduces Customer Insight Analysis (CIA) Platform Sensei Marketing, an established marketing technology and consulting firm based in Toronto and New York City, has been providing sales and marketing consulting, campaign strategy, and development/hosting services to an impressive listRead more

This is an ongoing series of articles highlighting three marketing case studies that have captured the attention of the Sensei Marketing team, and should capture yours as well. Go Pro Shares User Content As rumors abound that Apple will introduce social marketing next year, Sensei became interested in how other hardware firms were successfully usingRead more

The landscape in which businesses operate has changed dramatically in modern times, yet the roles of marketing executives and departments have been slow to change. According to consulting firm Deloitte, the influence and agenda of marketing executives have expanded, yet their organizational context has not fully caught up — they often have only indirect inputRead more

This is the first in a weekly series of articles that will highlight three marketing case studies that have captured the attention of the Sensei Marketing team and should capture yours as well. This week’s theme is corporate branding. 1. Starbucks Launches First Brand Campaign Starbucks has always shined a light on its products –Read more

AdAge conducted an interview with Ross Hoffman, Twitter’s director of brand strategy, that revealed the social network’s plans to, well, plan social engagement spontaneity.  A program called Hatch is a new initiative within Twitter’s ad team, which is essentially a stable of marketers that work with brand advertisers to plan ad campaigns months in advanceRead more

Facebook has announced that it will soon be publishing an update to its iOS app, which will fix a flaw in the program that allows phone calls to be made without the user’s knowledge or consent. So, the downloading and use of a Facebook App could create security threats? Who’d have thunk it? Oh, wait…I could, andRead more

The strained relationship between marketing and IT departments, it’s a tale as old as time (well, at least as old as the invention of computers). There’s certainly no love lost between these two; marketers request digital work to be completed in a month but it takes the IT guys that much time to stop laughingRead more