I already ranted about Rogers OutRank and mass PPC platforms including Yellow Pages 360. But there’s one very important problem with them that I failed to mention. That is the problem of competition. Yellow Pages 360 marketing solutions offer Search Engine Optimization, Search Engine Marketing, and Display Marketing, among other things. But the problem withRead more
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Conversion Optimisation, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, influence marketing, Lead Generation, Marketing Agency, Paid Search, SEARCH ENGINE OPTIMIZATION, Start-ups, Website Optimization | 0 comment | 23 July, 2014 | 0
Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.
The defendant, Rainmaker Institute, is accused of knowingly violating Google SEO guidelines by building “link farms” on behalf of the plaintiff’s several legal domains.
Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | 0 comment | 3 January, 2014 | 0
We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more
Attract, Blogging, SEARCH ENGINE OPTIMIZATION, Search Engine Optimization | 0 comment | 23 October, 2013 | 0
This isn’t a blog about SEO, it’s about how to think about SEO. Clients ask us all the time, “How do search engines like Google work, how can I get better rankings, what exactly is involved with SEO”? For those new to the topic, let me try and explain. SEO is about improving the wayRead more
1. Don’t use Flash or Silverlight Search engines have a difficult time reading these technologies, and thus any valuable content included in them will likely remain invisible. 2. Write for People, not Search Engines Focus on creating valuable, useful content that your readers will love and share. Don’t “cloak” content that’s hidden to people butreadable by search enginesRead more
Attract, Blogging, Content Marketing, Conversion Optimisation, Convert, Copywriting, Ecommerce, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Referral Marketing | 0 comment | 24 October, 2012 | 0
59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue. You should use email to get traffic to your site, and keep yourRead more
Attract, Blogging, Content Marketing, Convert, Copywriting, Keep, Lead Generation, Search Engine Optimization, Social Media, Twitter | 0 comment | 18 October, 2012 | 0
Just like that tree that falls in the forest, if nobody’s reading your content does it still exist? It’s true. Great content will always find it’s own audience. But finding it faster is better. Once you’ve written that great blog, article, white paper, or press release, there’s a lot you can do to get moreRead more
Business Development, Ecommerce, Email Marketing, GOOGLE ADWORDS, Paid Search, Pay Per Click, Search Engine Optimization, Slider, Social Media, Uncategorized | 0 comment | 8 December, 2011 | 0
Times are tough, and so is the competition. If you’re looking for ways to improve business sales for 2012, Op Ed Marketing recommends 3: 1. Email and Social Media Marketing No matter how big or small your business, or what industry you’re in, you need to be communicating with your customers and potential customers. Always.Read more