Along with the term Big Data, Social Business has become one of the terms du jour when it comes to how organizations work. Several agencies and organizations have come up with their definitions of what a social business is. As we begin to be able to measure the degree to which employees collaborate in helpful waysRead more
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Corporate, Sensei Perspective, Social Enterprise, Social Media | Comments are Closed | 21 January, 2020 | 2
We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification no longer the end-goal of social media marketing. Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact thatRead more
Smartphone usage is on the rise. Yeah, I know; no big surprise there. Smartphones have become an appendage that we turn to almost constantly for the time, news, communications, entertainment, and directions. Here are some staggering stats (according to a study conducted by Tecmark) In an average week, a smart phone user picks up his/herRead more
With the rise of social media, and the effect that peer-to-peer communication has had on branding efforts, we’ve seen a rise in the call to “humanize” business brands through customer experiences, user interface design, relationship building, and marketing. Books such as Extreme Trust but Don Peppers and Martha Rogers, Trust Agents by Chris Brogan andRead more
Almost three years ago, about the time I joined the management team at Sensei Inc., I founded a weekly online debate called #bizforum, which debated trending business topics on Twitter. Inspired by other popular Twitter chats, I used this forum to challenge both myself and our audience to dig deeper, to discuss business paradigms beyondRead more
According to the latest information shared by ComScore, consumer consumption of media content is fragmenting across digital platforms at an accelerating rate. For example, originally-scripted TV content can now be viewed on the Internet using a PC or Mac — and increasingly via mobile and portable devices; TV ads are being delivered online; and sportsRead more