Blog

I recently wrote an article over at www.B2Bbloggers.com, The Relationship (r)Evolution How Social Media is Driving Change in the Human Condition which captured the essence of some of my earlier human behavior articles. But while I was writing that piece I came up with, what I believe, is an interesting metaphor for how social mediaRead more

The more I read Darwins Origin of the Species, the more I am amazed at how his work opens the mind to so many different perspectives on human nature, human society, human evolution and the environments we use to develop relationships. This is a man who had and still has a singularly unique perspective onRead more

I had an interesting conversation with one of my clients last night and it is one, not just myself, but every consultant and marketing executive has been thinking about since Social Media has become the craze. How do we get the leads? And by leads, we are talking qualified expressions of interest in doing businessRead more

One of the things I have been preaching about for the past while is not to focus on the medium, but on the approach in Social Media Environments. I have taken to calling this the Social Experience. What is Social Experience Design? Much the same as Customer Experience Design, it is the design of anRead more

I was in Starbucks this morning (Venti Americano just milk) and it struck me. As I looked at the environment inside I couldnt help but see the digital version of this cafe within a twitter or Facebook like setting. What struck me is how the staff really make the difference here. The staff at thisRead more

So I have been thinking What if we could look at where people go online and how they interact in those places like we understand ranges or territories for mammals? For example, my online range includes: My cave (my blog) where I am safe and feel the most comfortable Places where I hunt for foodRead more

As a business, it is hard for us to selflessly think about others. Over the past ten years I have watched in fascination what to me looks like the slowest train wreck in history; at times i have watched from a safe distance, other times I have been a passenger, and sometimes the conductor. WhatRead more

I have just started reading a book that has me tremendously excited. The book is Connected and is a visionary achievement in explaining how we are all connected emotionally to each other and the complex cause-affect relationships between people in social networks. In essence the book explains how emotions are contagious and that emotions ofRead more

I figured I would start out looking into the basics of human behavior online as it forms the basis of understanding for all of the other areas (social experience, customer experience, and demand gen). The big question is: Do people act differently online than they do in real life? The answer is yes. Sometimes dramaticallyRead more