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micro influencers

Who and What Is A Micro-Influencer?

By Sam Fiorella | influence marketing, Influence Marketing Methodologies, Social Scoring | Comments are Closed | 27 February, 2017 | 2

The term micro-influencer has become very popular lately. With the practice of influence marketing maturing (well, sort of), marketers are embracing concepts beyond Klout scores and “social amplification as influence” when designing influence marketing campaigns. Micro-influencer is one of those concepts.  However, the definition – like so many other things in this industry – shiftsRead more

social media engagement

Until it Rewards Engagement it will always be Social ME-dia

By Robert Clarke | Social Media, Twitter | Comments are Closed | 10 November, 2015 | 0

I think that the foundation that most social media platforms are built on is flawed. Put up a site, get a whole bunch of people using it, then monetize the hell out of it with advertising. The problem is two-fold: people get tired of irrelevant ads; people are not rewarded for the right behaviour (thatRead more

How Facebook Rips Off Businesses

By Sam Fiorella | Sensei Perspective, Social Media | Comments are Closed | 13 August, 2015 | 0

Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that longRead more

Will Instagram’s Advertising Platform Hurt Its Popularity?

By Sam Fiorella | Sensei Perspective, Uncategorized | Comments are Closed | 4 August, 2015 | 0

Instagram announced this week that it will open up the advertising flood gates to businesses seeking access to its 300 million monthly users. The illusive Instagram ad, which previously required personal contact with an Instagram sales person, lots of advance planning, and large budgets will soon be less, well, illusive. Using 3rd party advertising apps,Read more

Forget Co-Eds and Grumpy Cat, Facebook Is Now a Political Hub

By Sam Fiorella | Sensei Perspective, Uncategorized | Comments are Closed | 25 May, 2015 | 1

Facebook has come a long way from the day when a handful of horny college boys used it to list and rate female students. Many will argue that despite the network’s continued popularity and evolving advertising and targeting algorithms, it’s done little more to benefit humanity than its original program. Facebook’s evolution continues; toilet-flushing catRead more

Twitter Saves The Day For Virgin Customer In The Loo, Avoids #PooGate

By Sam Fiorella | Social Enterprise | Comments are Closed | 22 January, 2015 | 0

How closely are you paying attention to your customers on social media? Here’s a great case study on customer experience from arguably the king of customer experience design and execution: Virgin. The customer, Adam (@AdamPlaysYT), was riding Virgin Train in the UK when nature called. He took advantage of the facilities the train made available;Read more

Crowdsourcing: Customers Don’t Always Know Best

By Sam Fiorella | Customer Development | Comments are Closed | 1 October, 2014 | 0

In 1985, the Coca-Cola Company, in a move that is still hotly debated today, concocted a new Coke recipe in hopes of reinvigorating interest in its number-one selling soft drink. Logic dictates that when a product is number one, you don’t mess with it.  The problem, however, was that Coke’s market share had declined toRead more

Ikea Targets Millennials, Combines Sitcom and Reality TV Themes

By Sam Fiorella | Customer Acquisition | 3 comments | 25 August, 2014 | 3

Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort has combined standard reality TV and sitcom themes to create innovative and captivating YouTube videos targeting Millennials.Read more

Is our addiction to the utility of mobile apps blinding us to potential security issues?

By Sam Fiorella | Sensei Perspective, Social Media | Comments are Closed | 18 August, 2014 | 0

Almost a year ago, I called out the Facebook Messenger app on Android for having insidious permissions settings. Unless you’ve been living under a rock, which, in modern day terms means you don’t have access to the Internet, you’ve seen the furor that was created when that post went viral these past few weeks. Last week FacebookRead more

Content Marketing: You’re Trying Too Hard

By Sam Fiorella | Content Marketing, Sensei Perspective, Social Media | 2 comments | 9 July, 2014 | 0

After the Sochi Olympic Games, I posted an article about ambush marketing and the guerilla tactics that brands resorted to when the International Olympic Committee reduced the number of “official advertisers” to 35 during the 1984 Olympics. Brands like Nike, which was outbid by Reebok for official advertiser status, created ambush marketing campaigns to getRead more

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