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Home Search results for "social media" (Page 2)

Gallup Poll is Correct: Social Media DOES NOT Influence Purchases

By Sam Fiorella | influence marketing, Social Media | 1 comment | 26 June, 2014 | 0

Are you a marketer? Are you responsible for social media marketing? If so, you may wish to refresh your CV and LinkedIn profile. You’ll be out of a job soon. A recent study by surveying giant Gallup reports that social media marketing has no effect on the purchase decisions of US consumers despite the estimatedRead more

IKEA Hacks IkeaHacker Community, Cuts Off Nose To Spite Face

By Sam Fiorella | Customer Development | 0 comment | 17 June, 2014 | 0

Here at Sensei, we’re always on the lookout for good and bad examples of customer development and community management strategies. This week an IKEA fan community caught our attention. However, where we could (and should) be discussing a best case example, unfortunately, we’re discussing a large brand misstep in both customer development and community managementRead more

Online Customer Reviews – Are They Worth The Trouble?

By Sam Fiorella | Customer Acquisition, Lead Generation | 2 comments | 27 May, 2014 | 1

 A New York City restaurant is learning a valuable lesson in social media marketing and community management this week. Feast, a relatively new, yet popular, East village restaurant, finds itself at the center of brewing debate across social channels because of its reaction to a patron wearing Google Glass. In reality, the kerfuffle can beRead more

What the New LinkedIn Updates Say about LinkedIn and Your Online Relationships

By Sam Fiorella | Sensei Perspective | 0 comment | 12 May, 2014 | 0

If you have a LinkedIn profile, you’ve already noticed the increase in email notifications, reminders, and alerts coming from the popular social network for professionals. For my part, a day doesn’t pass without receiving an email announcing the birthday, work anniversary or new job status of those within my professional connections. And when I’m notRead more

Trust, Humanizing, and Other Social Marketing Myths

By Sam Fiorella | Sensei Perspective | 0 comment | 2 March, 2014 | 0

With the rise of social media, and the effect that peer-to-peer communication has had on branding efforts, we’ve seen a rise in the call to “humanize” business brands through customer experiences, user interface design, relationship building, and marketing. Books such as Extreme Trust but Don Peppers and Martha Rogers, Trust Agents by Chris Brogan andRead more

Will Ambush Marketing Kill Corporate Event Sponsorship

By Sam Fiorella | Social Enterprise | 1 comment | 17 February, 2014 | 0

The cost of a Super Bowl commercial, while remaining flat at a rate of $4 million in 2014, has increased by an average of 10% per year since the first Super Bowl was aired ($45,000 for 30 seconds), according to SportingCharts.com. Clearly, there’s no shortage of interest in this event by the public or advertisers.Read more

Be Wary of Social Media’s Mob Mentality

By Sam Fiorella | Customer Acquisition | 0 comment | 11 February, 2014 | 1

I’ve often said that social media is essentially a mob-in-waiting, a collection of digital avatars waiting to wage war on behalf of the armchair critics who pull their strings. This self-appointed, crowd-sourced global watch dog works well when championing social causes and shedding light on social or political injustices. However, there’s another side to theRead more

Why Your Social Media Team Should be PR Professionals

By Sam Fiorella | Social Enterprise | 6 comments | 2 February, 2014 | 1

Well, I guess at this point, we can all agree that social media isn’t a fad. Don’t laugh; as recently as February of last year, this comment was still being uttered in my presence by some agency and brand executives. Call it digital marketing, social media marketing, social business or whatever the term du jourRead more

Blurred Lines: Who Owns Social Media in the Enterprise?

By Sam Fiorella | Social Enterprise | 1 comment | 15 January, 2014 | 0

With more businesses embracing social media technologies and social networking, it’s inevitable that the question of ownership – and accountability – has become a more frequent topic at the boardroom table. Sales and marketing may have led most businesses into this digital space, but today, public relations, customer service, human resources, and even operations areRead more

Scariest Social Media Costume of 2014 Revealed

By Sam Fiorella | Sensei Perspective, Social Media | 1 comment | 29 October, 2013 | 0

In honor of the season, we here at Sensei Inc. have decided to take a brief pause from our exploration of customer acquisition, customer development, and customer experience strategies to travel the world (OK, social networking sites) to uncover the world’s scariest social media costume. (Hey, we all need a diversion once in a while,Read more

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