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Are you a marketer? Are you responsible for social media marketing? If so, you may wish to refresh your CV and LinkedIn profile. You’ll be out of a job soon. A recent study by surveying giant Gallup reports that social media marketing has no effect on the purchase decisions of US consumers despite the estimatedRead more

Here at Sensei, we’re always on the lookout for good and bad examples of customer development and community management strategies. This week an IKEA fan community caught our attention. However, where we could (and should) be discussing a best case example, unfortunately, we’re discussing a large brand misstep in both customer development and community managementRead more

 A New York City restaurant is learning a valuable lesson in social media marketing and community management this week. Feast, a relatively new, yet popular, East village restaurant, finds itself at the center of brewing debate across social channels because of its reaction to a patron wearing Google Glass. In reality, the kerfuffle can beRead more

If you have a LinkedIn profile, you’ve already noticed the increase in email notifications, reminders, and alerts coming from the popular social network for professionals. For my part, a day doesn’t pass without receiving an email announcing the birthday, work anniversary or new job status of those within my professional connections. And when I’m notRead more

With the rise of social media, and the effect that peer-to-peer communication has had on branding efforts, we’ve seen a rise in the call to “humanize” business brands through customer experiences, user interface design, relationship building, and marketing. Books such as Extreme Trust but Don Peppers and Martha Rogers, Trust Agents by Chris Brogan andRead more

The cost of a Super Bowl commercial, while remaining flat at a rate of $4 million in 2014, has increased by an average of 10% per year since the first Super Bowl was aired ($45,000 for 30 seconds), according to SportingCharts.com. Clearly, there’s no shortage of interest in this event by the public or advertisers.Read more

I’ve often said that social media is essentially a mob-in-waiting, a collection of digital avatars waiting to wage war on behalf of the armchair critics who pull their strings. This self-appointed, crowd-sourced global watch dog works well when championing social causes and shedding light on social or political injustices. However, there’s another side to theRead more

Well, I guess at this point, we can all agree that social media isn’t a fad. Don’t laugh; as recently as February of last year, this comment was still being uttered in my presence by some agency and brand executives. Call it digital marketing, social media marketing, social business or whatever the term du jourRead more

With more businesses embracing social media technologies and social networking, it’s inevitable that the question of ownership – and accountability – has become a more frequent topic at the boardroom table. Sales and marketing may have led most businesses into this digital space, but today, public relations, customer service, human resources, and even operations areRead more

In honor of the season, we here at Sensei Inc. have decided to take a brief pause from our exploration of customer acquisition, customer development, and customer experience strategies to travel the world (OK, social networking sites) to uncover the world’s scariest social media costume. (Hey, we all need a diversion once in a while,Read more